New Ardbeg Whisky Shop A Success

[John]

Apparently Ardbeg whiskys refurbished web site has generated £500,000 in sales in in its first week. The Glenmorangie company who own Ardbeg has generated £500,000 worth of revenue and increased membership of the Ardbeg Committee by 2,000 members since it launched the new online shop for its Ardbeg whisky brand last week. The sales were boosted by the release of the Ardbeg Committee anniversay bottling Rollercoaster which was released around the same time as the new online shop was launched.

Glenmorangie launched the ecommerce site, created by Edinburgh-based agency Story, to boost global sales of its special-edition Ardbeg Rollercoaster whisky.

Ardbeg Rollercoaster was issued to celebrate the tenth anniversary of Glenmorangie's relaunch of the Ardbeg brand.

Hamish Torrie, brand director at the Glenmorangie Company, said the campaign generated orders for 10,000 bottles in its first week. Ardbeg Rollercoaster retails at £50 a bottle.

The campaign also encouraged an additional 2,000 consumers to sign up to Glenmorangie's 50,000-strong fan club, the Ardbeg Committee, according to Torrie.

The company generated interest in the ecommerce site through a direct mail campaign in the run-up to launch. "Through this mix of old techniques and new technology we generated huge demand,"? said Torrie. "Ardbeg is a very cult brand so we wanted to keep a hand-made element to the campaign."?

John

[Archer]

I would say that there new shop is a success for 2 reasons - the launch of the new Rollercoaster Committee bottling and secondly Ardbeg is disappearing of the the shelves of many of the usual whisky outlets??? Not sure why that is but something is going on with Ardbeg.

Archer