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Gavin Hewitt
takes up role as president of the
European Spirits Organisation - CEPS.
Gavin
Hewitt, chief executive of the Scotch
Whisky Association (SWA), has been
elected President of the European
Spirits Organisation – CEPS.
The European Spirits Organisation - CEPS
represents the spirits industry at
European level. Its membership comprises
30 national associations representing
the industry in 26 countries, as well as
a group of leading spirits producing
companies.
Mr Hewitt has been chief executive of
the SWA since October 2003. Prior to
joining the spirits sector, he had been
the British Ambassador to Croatia, to
Finland and to Belgium.
During his two-year term of office,
starting today, Mr Hewitt said his
priorities will be:
- To promote, protect and grow the
European spirits industry in the EU
and in third markets;
- To demonstrate the EU spirit
industry’s commitment to social
responsibility, including compliance
with regulations on advertising and
promotion of alcohol, and to
advocate responsible consumption;
- To ensure the EU institutions
understand the economic importance
of the spirits industry and do not
discriminate against spirits by
comparison with other alcoholic
beverages in rules and regulations.
Mr Hewitt said: "I’m delighted to
take on this role which will help ensure
the European spirits industry, including
Scotch Whisky companies, is well
represented in Europe. As an industry,
we work with the European Union across a
whole range of areas, from encouraging
trade to showing our commitment to
social responsibility. The role of
president of European Spirits
Organisation – CEPS complements my
full-time position as chief executive of
the Scotch Whisky Association."
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