Whisky Focus - GlenAllachie Distillery Reveals Major Visitor Centre Upgrade

GlenAllachie Distillery Reveals Major Visitor Centre Upgrade


27th June 2023
GlenAllachie distillery in Speyside unveils a new and improved visitor attraction, including plush bar and tasting lounge.

GlenAllachie distillery

The GlenAllachie distillery has announced significant enhancements to its visitor centre in preparation for the busy high season. Recognised as the Visitor Attraction of the Year at the Icons of Whisky Scotland awards in 2022, this distillery first opened its doors to the public in April 2019 with a retail shop, a small tasting room, and a tour program.

Since its inception, the distillery has garnered an impressive collection of over 225 five-star reviews on Trip Advisor and Google. It also received the prestigious Travellers' Choice award last year. To further elevate the visitor experience, The GlenAllachie has now unveiled a cutting-edge whisky bar and tasting lounge, allowing visitors to indulge in their love for whisky.

Owned independently by the legendary Scotch whisky maker Billy Walker, the distillery is situated near Aberlour in the globally renowned Speyside region. Not only does it boast a complete production area, but it also houses 16 on-site warehouses.

With a £600,000 investment, a former engineering workshop has been transformed into a space that accommodates a whisky bar, a tasting lounge, additional restrooms (including facilities for disabled visitors), and expansive outdoor seating. The outdoor area provides breathtaking, uninterrupted views of Ben Rinnes.

GlenAllachie distillery whisky bar and tasting lounge.

At the whisky bar, visitors can savour a selection of The GlenAllachie Distillers Company's whiskies and rums, available in single measures or as part of a flight. Furthermore, mixers and locally crafted soft drinks are also on offer. In line with the distillery's sustainability initiatives, the new area is heated using excess heat energy from the stillhouse, where the distillation process occurs. Additionally, electric vehicle charging points have been installed to cater to visitors' needs.

To meet the growing demand and footfall following the recovery from the Covid-19 pandemic, The GlenAllachie's Visitor Centre team has doubled in size over the past year. Tracy Sellar was appointed as Visitor Centre Manager in 2022 to oversee the upgrading and expansion efforts and manage the ongoing strategic operations of The GlenAllachie's brand home.

The extended tour options now consist of three distinct experiences, providing visitors with a comprehensive and immersive journey into the world of The GlenAllachie whisky, these are:

  • The GlenAllachie Experience (1 hour, £25 per person) – a journey through the production process ending at the tasting room to enjoy four whiskies.
     
  • The Premium Experience (1 hour 15 minutes, £35 per person) – a tour of the production area, including a detailed discussion of our innovative cask management policy, followed by a tutored tasting of four premium whiskies.
     
  • The Connoisseurs Tour (2 hours, £60 per person) – running every Thursday afternoon, the experience is aimed at ‘whisky geeks’ who want an in-depth tour, including a warehouse visit, before enjoying a tasting of five of our finest drams.

A maximum of ten people are welcome on each tour to retain The GlenAllachie’s admired personal approach, best reflecting its brand values.

The distillery plans to further expand its visitor experience offering once the whisky bar is fully up and running.

Commenting on the expansion, Sellar shares: "We’re thrilled to unveil our expanded Visitor Centre at The GlenAllachie Distillery after months of planning and preparation. As a team, we identified a gap in our offering: the option to enjoy a dram or flight without the need to join a tour.

"The new whisky bar, between the indoor and outdoor space, allows for an impressive capacity of 100 people at any one time. As we continue to expand as a visitor attraction, we look forward to a busy summer season with more experiences to offer our guests."

The distillery shop now offers a number of bottlings exclusively available to its visitors, these are:

  • Hand-filled 17-year-old Oloroso Butt #901048 Single Cask Single Malt - £218
     
  • Hand-filled 10-year-old Recioto Della Valpolicella Barrique #804071 Single Cask Single Malt - £101
     
  • Distillery Exclusive 13-year-old Oloroso Matured Single Malt - £75

The GlenAllachie is hosting a launch event for the whisky bar and tasting lounge on Thursday 13th July 2023 from 17:30 – 19:30, open to all, which will showcase the new space, with drams and nibbles on offer.

The GlenAllachie Visitor Centre is currently open every day from 10:00-17:00 for the summer season (April – October). Tours can be booked through their website, while the new whisky bar operates on a walk-in basis.

If you wont be lucky enough to visit the distillery anytime soon you will find the current GlenAllachie whisky range available f
rom specialist online whisky shops such ass The Whisky Exchange, The Whisky Shop, Master of Malt and Hard To Find Whisky
 

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