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The
GlenDronach has unveiled a new look for
its core range of sherry influenced
single malt whiskies and the new look
and relaunch is set to highlight this
Spanish sherry influence.
The GlenDronach is poised to captivate a
new generation of discerning customers
with its refreshed packaging and an
innovative creative campaign, narrating
a tale of duality where the robust
Highland spirit merges with Spanish
flair to create a sherry crescendo like
no other.
This relaunch signifies a major
transformation for The GlenDronach
Scotch single malt whisky brand. The new
prestigious design showcases an elegant,
timeless aesthetic, emphasising the
brand's dedication to excellence. This
updated look blends tradition with
modern luxury, creating a distinctive
and compelling visual identity,
enhancing the whisky's visual appeal to
both new and existing whisky drinkers.
The distillery celebrated the re-staging
in collaboration with Scottish-born
photographer and director Rankin,
renowned for capturing the essence and
spirit of his subjects. Rankin and his
team travelled to the distillery to
capture the balance of tradition and
imagination inherent in The GlenDronach
through moving images. The new campaign,
featuring solo Spanish and flamenco
dancer Rocio Dusmet Orellana within the
distillery, creates a visual metaphor
that highlights the unique fusion of two
worlds, redefining the brand’s image.
Rankin, photographer and director,
commented: "I just loved the initial
idea. I know the whisky sector well and
this felt genuinely different and
exciting to me. I also thrive off
creating cultural collisions and finding
beauty in the tensions they bring, plus,
as a Scot by birth, the idea of bringing
Flamenco to the Highlands stirred
passion in me that I just couldn't
resist."
Rachel Barrie, The Glendronach Master
Blender said: "For me, The GlenDronach
is a surprise, a revelation and a
flavour crescendo. At first taste, it
has this amplification that’s so much
richer than your expectations, and our
philosophy is just that – to raise
expectations in Single Malt by creating
the most exceptional sherried whisky.
And we are now setting a new standard to
match the exquisite nature of the spirit
with reimagined visuals.
"Rankin’s signature style worked
harmoniously in magnifying the luxurious
and flamboyant nature of The
GlenDronach. He has beautifully captured
the delicate balance of tradition and
imagination inherent in our single malt,
encapsulating the duality of robust
Highland spirit and Spanish flair - a
balanced dance - the end result is bold
and it crescendos to a revelation in
flavour; just like the liquid."
As part of the reimagined design, a
curated brand pattern featuring the
bramble and rooks that surround and
protect the distillery has been
introduced, paying homage to its
namesake; 'GlenDronach' means 'Valley of
the Brambles' in Scots Gaelic.
While the aesthetic has evolved, the
award-winning GlenDronach core whisky
portfolio remains unchanged, continuing
to mature in rare Pedro Ximénez and
Oloroso casks from Andalucia, Spain. The
permanent range of Single Malts—12 Year
Old, 15 Year Old, and 18 Year Old—will
be the first to debut this new chapter.
The GlenDronach core portfolio will be
available in the new packaging globally,
launching in specific markets starting
this July 2024. Later this year, the
portfolio will expand with the release
of the Master's Anthology, comprising
three expressions, and additions to the
ultra-premium core range, including 21,
30, and 40-Year-Old releases.
You will find the GlenDronach whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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