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William Grant
& Sons unveils a global airport campaign
with Glenfiddich & Aston Martin Formula
One Team.
William
Grant & Sons has announced the
launch of a high-profile global airport
campaign celebrating the release of its
latest travel retail exclusive: the
Glenfiddich 19 Year Old Limited Edition,
created in partnership with the Aston
Martin Formula One Team.
This landmark collaboration will come to
life across 18 major international
airports—including Singapore, London
Heathrow, Amsterdam, Delhi, Mumbai,
Incheon, Abu Dhabi, Doha, Dubai, Taipei,
Guangzhou, Beijing, Shanghai, Hong Kong,
Los Angeles, New York, Istanbul, and
Frankfurt—rolling out progressively from
September through the end of 2025.
A Spectacular Global Debut in Singapore
The campaign begins with a flagship
activation at Singapore Changi Airport,
Terminal 3, from 1 September to 11
October 2025, timed to coincide with the
excitement of the Singapore Grand Prix.
Travellers will witness:
- The global
unveiling of Glenfiddich 19-Year-Old
Limited Edition.
- The world
travel retail première of
Glenfiddich 1959, a whisky of
extraordinary rarity—only seven
bottles exist worldwide, with the
sole travel retail allocation
available exclusively at Changi.
- A full-scale
Aston Martin Formula One™ Team
replica car, set against a dramatic
digital backdrop of the Scottish
Highlands, offering a striking photo
opportunity.
Immersive
Experiences for Travellers
Visitors to the pop-up can enjoy a
multi-sensory journey, featuring:
- A "Crafts
and Flavours Discovery" bar offering curated Glenfiddich tastings,
including pairings of the
19-Year-Old Limited Edition with
dark chocolate.
- Interactive
digital storytelling showcasing the
shared values of Glenfiddich and
Aston Martin Formula One
Team—heritage, innovation, and
mastery.
- A
Personalised Gifting Station with
complimentary bottle engraving and
exclusive gifts, including Aston
Martin Formula One™ Team caps and
special rewards for Changi Reward
members.
The showcase will
also highlight Glenfiddich’s wider
portfolio, including the prestigious
Grand Series Collection.
"Changi Airport is honoured to be the
first travel retail destination to host
this extraordinary experience, where the
timeless craftsmanship of Glenfiddich
meets the power and precision of the
Aston Martin Formula One Team," said Ms
Hung Jean, Managing Director of Airside
Concessions, Changi Airport Group. "This
immersive pop-up is more than a retail
space—it’s a celebration of performance,
innovation, and discovery."
"This campaign captures the shared
spirit of excellence that defines both
Glenfiddich and the Aston Martin Formula
One™ Team,” added Rufus Parkinson,
Regional Managing Director GTR, William
Grant & Sons. “It not only elevates the
travel retail experience but also brings
new energy and engagement to the world
of single malt whisky."
Travellers are invited to discover this
world-first collaboration at Changi
Airport from 1 September 2025, before
the campaign continues across global
hubs.
If you have no travel plans in the near
future you will find the current
Glenfiddich domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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