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William Grant
& Sons Glenfiddich and The Balvenie
whisky brands is set to feature at TFWA
Asia Pacific.
In travel retail
business news, William Grant & Sons is
gearing up for its return to the TFWA
Asia Pacific Exhibition in Singapore
next week. Highlighting its presence at
the event is the company's two iconic
Scotch malt whiskies: the Glenfiddich
Perpetual Collection and The Balvenie,
pivotal for the business in the APAC
region.
Alongside these, visitors can explore
other notable brands including Hendricks
Gin and Monkey Shoulder Whisky, as well
as recent additions like Silent Pool Gin
and the newly-launched Wildmoor blended
Scotch whisky.
Wildmoor's debut in duty-free includes
two exclusive travel retail releases
(Waking Forest 23 Year Old and Tropical
Coast 30 Year Old) alongside the 40 Year
Old Black Mountain, showcased through a
prominent activation in partnership with
Changi Airport group and Lotte Duty
Free. Leading the team at the exhibition
will be William Grant & Sons' new
Managing Director – Global Travel Retail
Rufus Parkinson and Regional Director of
GTR APAC Alexander Carroll.
Rufus Parkinson said: "I am excited to
head to Singapore for this fantastic
event as one of my first major
assignments alongside our Asia Pacific
team, and at a time where passenger
traffic recovery in the region is
gathering momentum."
"Asia Pacific is a key focus for us,
underlined by the commitment we have
made, and will continue to make with
high-profile airport activations in the
region. We are looking forward to
connecting with our partners to share
more about these exciting opportunities
and jointly bringing to life our brands
to delight travellers in Asia Pacific
airport retail."
At the William Grant & Sons stand this
year, you can join them for a 'happy
hour' session hosted by Jyri Pylkkanen,
William Grant & Sons Regional Brand
Ambassador for Malts, from 5pm to 7pm on
Tuesday, May 14th. During the Singapore
show, our bar will be serving cocktails
to visitors, providing tasting
experiences for each of our flagship
brands.
You will find the current
Glenfiddich whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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