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William Grant
& Sons appoints former Artesian at The
Langham bartender Alex Walker as
Glenfiddich UK Ambassador.
If you will be lucky enough to be
attending a whisky event here in the UK
in the near future you will probably
spot a new face pouring and sharing his
knowledge of Glenfiddich single malt
whisky as independent and still family
owned and run family distillers William
Grant & Sons UK has named former
Artesian bartender, Alex Walker, as
their new National Brand Ambassador for
Glenfiddich, with immediate effect.
Alex’s new role will see him focus on
elevating brand awareness and
understanding, by bringing to life
Glenfiddich’s experimental nature; and
bridging communications between the
brand and whisky drinkers, bars &
restaurants, retailers and press
throughout the UK.
Alex takes over from Stephen Rutherford,
who previously held the role as
Glenfiddich National Brand Ambassador,
up until last year when he took on the
position of Glenfiddich UK Brand
Manager.
Stephen Rutherford, Glenfiddich UK Brand
Manager said: "Alex has proved himself
to be an exceptional candidate and a
passionate whisky enthusiast, ticking
all of the boxes for the role. He is a
welcome addition to the team and I look
forward to working with him to drive
Glenfiddich’s brand advocacy forward
with the exciting upcoming projects we
have lined up."
Alex said: "I am extremely excited to be
joining the William Grant & Sons UK
family. It is a huge honour and
privilege to work for a brand that
represents over 130 years of history,
heritage, and experimentation. I can’t
wait to be part of this journey and help
craft future success for Glenfiddich!"
You find the current Glenfiddich core whisky as well as a few
limited releases available from
specialist online whisky retailers such as
The Whisky Exchange,
The Whisky Shop and
Master of Malt
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