Whisky Focus - Glenfiddich Crystal Stag Gondola Placed In 5 More Locations

The Glenfiddich have placed more of their impressive iconic Glenfiddich Crystal Stag Gondolas in five key airport locations operated by Nuance.g, and Arlanda airports will now be able to see The Glenfiddich Crystal Stag Gondola which represents the components that make Glenfiddich unique and embody the pioneering spirit at its core; the lead crystal stag’s head, the glass teardrop and the copper and oak helix.

Weighing 422kg, including 70kg of beautifully polished lead crystal glass, the Crystal Stag is taller than any other gondola, and closer to a piece of art than to retail furniture. It combines the skills of designers, sculptors, glass artists, carpenters and coppersmiths.

The impressive crystal stag brings the pioneering spirit of Glenfiddich to life, by expressing the natural resources and great craftsmanship that give every single drop of the world’s most awarded single malt its unmistakable character.

Andre de Almeida, WGS Director - Europe Travel Retail commented: "Travel retail is a fundamental pillar in William Grant & Sons strategy and - as one of our core brands - Glenfiddich is key to the ongoing growth and development of our business. The incredible Crystal Stag Gondola has proved to be one of our most alluring and attractive merchandising units for Glenfiddich and we are delighted that Nuance has supported our strategy with these five important installations."
 

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