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William Grant
& Sons highlights the Glenfiddich
Perpetual Collection at TFWA Asia
Pacific.
William Grant &
Sons returns to TFWA Asia Pacific this
year with the eye-catching two-story
stand that personifies its investment
and commitment to travel retail within
the region (Stand number Basement 2
N19).
The focus of the exhibition will be the
Glenfiddich Perpetual Collection, the
brand’s biggest launch in global travel
retail in the last decade. Featuring
four single malt whiskies, each matured
within vats that have never been
emptied, adding continuous layers to
flavours, the Glenfiddich Perpetual
Collection began its global travel
retail launch in August 2022.
The Collection comprises:
- Glenfiddich Perpetual Collection
VAT 01 Smooth & Mellow
VAT 01 has been bottled at 40% ABV
and is described as an exceptionally
elegant single malt, suited to every
palate. Ever in motion thanks to
continuous marrying in our Solera
VAT 1, this expression uniquely
layers sweet and spicy notes for a
soft and mellow taste with added
depth due to its maturation in
bourbon & red wine casks. A balanced
and refreshingly smooth Glenfiddich.
- Glenfiddich Perpetual Collection
VAT 02 Rich & Dark
VAT 02 has been bottled at 43% ABV,
it is described as mellow yet
complex. Double matured in oak and
Spanish sherry casks and dynamically
married in our Solera VAT 2, this
rich single malt develops through
continuous motion to deliver a
deliciously smooth taste that
intrigues. A bold and silky
Glenfiddich.
- Glenfiddich Perpetual Collection
VAT 03 15 Year Old
VAT 03 has been bottled at 50.2% ABV
and is non-chill filtered. Elevated
over 15 years of maturation in
European oak sherry and ex-bourbon
casks, VAT 03 is said to distinctly
embody the Glenfiddich pioneering
spirit. This silky-smooth
full-bodied whisky harmoniously
combines warm notes of spice with
hints of nutty marzipan and dark
sherry oak. A satisfyingly rich and
sweet Glenfiddich for connoisseurs.
- Glenfiddich Perpetual Collection
VAT 04 18 Year Old
VAT 04 has been bottled at 47.8% ABV
and is non-chill filtered. Described
as warming and refined. Patiently
aged in Oloroso sherry and bourbon
casks for 18 years, this is
Glenfiddich's most distinguished
Solera whisky, married and
continuously transformed in Solera
VAT 4 to deliver a deep, rich aroma
of robust oak, ripe orchard fruit
and baked apple. A luxuriously
fruity and exceptionally rewarding
Glenfiddich.
Perfectly timed to capitalise on the
opening up of Asia post-Covid, the
Glenfiddich Perpetual Collection has
featured extensively since its launch in
key regional airports, including Haikou
Meilan, Singapore Changi and Taiwan
Taoyuan Airports, where the brand’s
ground-breaking immersive pop-up concept
has maximised the awareness and
visibility of this innovative new single
malt collection.
The importance of Glenfiddich and the
new Perpetual Collection for Asia is
further underlined by its prominence at
TFWA Asia Pacific this year, heading up
an exceptional portfolio of brands
supported by dynamic, innovative and
unique digitally led experiences.
Visitors to the stand will be able to
experience the digital screens with
motion sensors used for the pop up in
Changi airport.
Comments David Wilson, Managing
Director, Global Travel Retail, William
Grant & Sons: "As the world continues to
recover from the unprecedented
challenges of the Covid pandemic, we are
thrilled to now see a strong resurgence
in passenger traffic across Asia
Pacific.
"Whilst the pandemic was disruptive, it
also provided us the opportunities to
work closely with our valued partners
and continue to offer exciting brand and
consumer experiences.
"Our New Glenfiddich Perpetual
Collection, which is exclusive to Travel
Retail, we believe has brought fresh
excitement for Glenfiddich and Travel
Retail. It has been one of our biggest
launches to date, achieving excellent
distribution, brand awareness and
excitement!
"We are delighted to join our fellow
industry colleagues at this year’s TFWA
Asia Pacific in Singapore to celebrate
the encouraging progress of our channel,
reaffirming our commitment to providing
exceptional travel experiences for our
valued customers."
William Grant & Sons will host a happy
hour on the stand from 5:30-6:30pm on
Tuesday and Wednesday May 9th/10th.
If you have no travel plans you can
still find the current Glenfiddich
domestic whisky range available from
specialist online whisky retailers such
as
The Whisky Exchange,
The Whisky Shop,
Hard To Find Whisky
and
Master of
Malt
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