Whisky Focus - Glenfiddich Crystal Stag Finds Home In Zurich

William Grant & Sons has unveiled the seventh Glenfiddich Crystal Stag Gondola at Zurich airport in partnership with The Nuance Group. The Stag’s appearance is timed to coincide with the current Crystal Theme at the airport running for the festive season.

Launched on yesterday 29th November, the Crystal Stag continues the £1m investment by William Grant & Sons in Glenfiddich, bringing to life the pioneering spirit of the brand.

Says WGS Director – Europe Travel Retail, André de Almeida: "The global travel retail business is of huge importance to Glenfiddich and the Crystal Stag Gondola is testament to our commitment to both the brand and the channel. We have been very selective in placing the stags in airports worldwide and the selection of Zurich indicates the importance of the retail space here to the Glenfiddich business."

Karl Walter, The Nuance Group’s General Manager for Zurich Airport, adds: "Nuance has an excellent working relationship with WGS and its brands, and we are very pleased that our Duty Free Store in Zurich has become one of the few airport retail shops to have the Glenfiddich Crystal Stag Gondola. It will certainly enhance the shopping experience for travellers, particularly during the Crystal themed event introduced for the festive season."
 

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