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16th April 2018 |
William Grant
& Sons set to unleash a Winter Storm in
Singapore.
 William Grant & Sons returns to TFWA
Asia Pacific Exhibition & Conference
following a very strong performance in
the region in 2017. The company reports
growth ahead of the industry in almost
every spirits category in which it is
present with Glenfiddich maintaining the
top spot in Single Malt both in volume
and value, while the launch of the
Glenfiddich Cask Collection refresh and
Experimental Series created real
excitement within the category.
In Singapore that excitement is set to
continue with the introduction of the
third in the Glenfiddich Experimental
Series:
Glenfiddich Winter Storm, a
single malt whisky finished in Canadian
icewine casks. WGS has teamed up with
Peller Estate winery in Niagara to
create a 21 year old whisky finished in
French oak icewine casks. The resulting
Winter Storm is a short, crisp premium
liquid imbued with a unique layer of
sweetness and complexity.
Winter Storm is the creation of
Glenfiddich malt master, Brian Kinsman
following a trip to Canada in January
2016, during which he toured the Peller
Estate vineyards where grapes are picked
at night when temperatures can drop to
-10˚C. Back at the Dufftown distillery
he experimented with the casks, filling
them with various Glenfiddich aged malts
and discovering that only rarer whiskies
aged for 21 years could cope with the
extra icewine intensity.
Along with Glenfiddich’s signature notes
of candied sweets and oak, the resulting
liquid has flavours of tropical fruit
and wine. Described as a perfect
Glenfiddich 21 year old, Peller Estate’s
VP of winemaking Craig McDonald sees it
as "a unique balance of the warming soul
of whisky and the frozen cold of
Icewine." The taste is a perfect
combination of both pioneering liquids,
the heightened candied sweets and
oakiness of Glenfiddich, complemented by
mouth-watering tropical fruit notes and
underlying wine notes.
Presented in a white ceramic bottle and
embossed presentation box, Glenfiddich
Winter Storm joins Glenfiddich IPA
Experiment and Glenfiddich Project XX,
which both launched to Global Travel
Retail in 2017 following a successful
domestic launch to selected markets in
2016.
Also highlighted in Singapore will be
Glenfiddich Cask Collection Finest
Solera, the first in a series of rare
whisky expressions by Glenfiddich
developed in collaboration with Baccarat
- world famous manufacturer of the
finest crystal glassware.
Exclusive to GTR, Finest Solera is
presented in a unique, hand-blown,
numbered and signed Baccarat decanter;
the stunning presentation of the whisky
matching the exceptional flavour profile
of this superlative single malt. Brian
Kinsman selected up to 20 of the finest
casks from Glenfiddich’s extensive
collection of rare whiskies, which have
been maturing in Bourbon and American
Oak casks. He then married these
whiskies for at least two months using
Glenfiddich’s unique Solera process, in
a specially dedicated tun that can only
hold 2,000 litres, creating a rich,
balanced whisky with complex flavours.
Only when Brian believes the liquid is
ready will he release the whisky, which
is then hand-decanted into exquisite
Baccarat decanters. Each batch is
numbered, with a maximum of 600 bottles
per batch. With Brian carefully
selecting different casks for each new
batch, no two batches will ever be the
same. This highly desirable travellers’
exclusive is sold complete with a
beautiful presentation box, making it an
ideal premium gift or special purchase
for lovers of luxury and the finer
things in life.
As is now customary, Tuesday evening
sees the annual William Grant & Sons
event where visitors will be able to try
a number of cocktails featuring its
leading brands. This will also be a
perfect time to meet
Matthew Williams - new
Regional Director for Asia Pacific
Global Travel Retail. Matthew has joined
WGS from Amer Sports Corporation where
he was Regional Sales Director (VP) Asia
Pacific, prior to which he held various
leadership roles with Diageo.
"This is an incredibly exciting year for
WGS," says GTR Managing Director Ed
Cottrell. "We plan to continue winning
and to ‘win bigger’ with our customers
through resourcing and aligned planning,
continuing to be best known for our
disruptive creativity through brand
activation and product innovation. There
are ongoing challenges in the channel,
of course, but we will see huge
potential for growth and new business."
"One of these growth areas is North
Asia." commented Williams. "Following
our strong performance in South Korea,
new distribution agreements in Japan and
a changing landscape in Greater China
the GTR APAC team has been making
significant progress in growing our
footprint across these markets as a
whole." added Williams.
"We continue to see huge potential for
WGS brands in Asia Pacific and, with our
ability to bring fantastic theatre and
consumer engagement to the airport
environment, we predict a very exciting
time ahead for us in a region leveraging
the massive growth in tourism over the
next few years."
You will find the current
Glenfiddich whisky range available from
specialist online whisky shops such as
The Whisky Exchange and
Master of
Malt
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