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6th June 2023 |
Glenfiddich
puts the spotlight on grand Yozakura at
Taiwan Taoyuan international airport.
 William
Grant & Sons has unveiled its
ground-breaking digital art experience
activation, created to support the
release of Glenfiddich’s Grand Yozakura
29 Year Old Scotch whisky, at Taiwan
Taoyuan International Airport – the hero
travel retail location for this limited
edition launch and campaign. In
partnership with Ever Rich Duty Free,
the installation is running from 2nd
June until 31st August.
Grand Yozakura is a unique fusion of the
finest flavours from Scotland and Japan.
The introduction of this latest limited
release from the prestigious Glenfiddich
Grand Series celebrates the fleeting
beauty of Hanami, Japan’s renowned
“cherry blossom festival”.
Taoyuan Airport’s Grand Yozakura
activation has been designed to take
centre stage in the T1 Departure North
outpost, a position that enjoys high
traffic and superior visibility. The
installation incorporates a full
concourse store, plus additional
gondola. An eye-catching back wall
includes a digital screen that showcases
different works of art by Japanese
artist, director and designer,
Fantasista ‘Uta’ Utamaro, which portray
the cherry blossoms illuminated at
night. In addition, VR sets are
available to allow passengers to fully
immerse themselves in a one-of-a-kind
virtual gallery, that also features
exclusive behind-the-scenes-videos with
Uta.
Reflecting its namesake and the temporal
nature of the beauty it pays tribute to,
only a limited number of Grand Yozakura
bottles are available globally. Within
travel retail, the release is available
at only a handful of key strategic
airports, for a limited time only.
The whisky packaging includes a bespoke
topper and traditional poem printed onto
each specially designed outer. To
further enhance purchases, the Taoyuan
activation will also offer a special
traditional Japanese ‘furoshiki’
gift-wrapping ritual to travelling
consumers. It will also provide an
opportunity for passengers to explore
the other releases within Glenfiddich’s
ground-breaking Grand Series collection.
"We are thrilled to collaborate with
Ever Rich Duty Free to showcase our
Grand Yozakura whisky at this key travel
retail location,” commented William
Grant & Sons Managing Director Global
Travel Retail David Wilson. “As the
first single malt scotch whisky to be
finished in Japanese ex-Awamori casks,
this exceptional liquid has an
unforgettable taste – and we have
created an equally memorable digital art
activation to support it.
"The innovative, immersive installation
delivers an exceptional shopping
experience for this region’s discerning
and knowledgeable travellers. This
limited edition release, and its
corresponding marketing campaign, is yet
another example of Glenfiddich’s
commitment to innovating strongly within
the single malt category, to drive
excitement and further satisfy the
strong consumer demand in Asia."
"We are pleased and proud to partner
with William Grant & Sons on this
flagship installation for Glenfiddich’s
Grand Yozakura 29 Year Old scotch
whisky," commented Ever Rich Duty Free
Vice President Patricia Wang.. "We have
worked hard to create a distinctive
activation that does justice to this
exceptional release, and we are
confident that our discerning passengers
will appreciate the opportunity to
discover this sought-after bottling.”
If you have no plans to travel in the
near future you will find the current
Glenfiddich domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange,
The Whisky Shop,
Master of Malt
and
Hard To Find Whisky
|
Glenfiddich Grand Yozakura 29 Year Old Review
|
Producer's
Tasting Notes:
Nose: Zesty,
ripe fruits and caramelised almonds.
Lovely rich oak notes with hints of
cinnamon and a distinctive herbal zing.
Taste: Indulgent
layers of toasted oak, creamy vanilla
toffee and silky tannin. Sporadic bursts
of spice and sherbet lemons with crunchy
green apple and warming earthy tones.
Finish: Long
lasting oak.
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