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Glengoyne
unveils new look 100% recyclable
packaging.
Glengoyne unveiled a new look for its
entire whisky range today and the
packaging overhaul also sees Glengoyne
move to 100% recyclable free of plastic
and magnets, and locally sourced, with
nearly all of the material originating
from Scotland.
The new look packaging which will begin
to be rolled out this month features an
updated illustration of its the Highland
distillery's namesake goose. As well as
the core range Glengoyne Collection new
special releases will also be presented
in the new look packaging, such as
Glengoyne Legacy Series: Chapter Two and
Glengoyne Cask Strength Batch No. 008,
which both launch globally this month.
Older expressions will be unveiled later
this year.
Katy Muggeridge, Senior Brand Manager
for Glengoyne, said: "Glengoyne has
always chosen to take its time to do
things the right way - for every minute
other whiskies spend in their stills,
ours spends three, all in the name of
outstanding fruity flavour. This is the
Glengoyne way and it’s why the same
appreciation of time has gone into this
rebrand. As one of Scotland’s greenest
distilleries, it was extremely important
to us that our commitment to
sustainability was reflected in the new
packaging, as well as giving us a
platform to better connect our customers
to the unique processes and people
behind our award-winning whisky."
To celebrate this new chapter in the
distillery’s story, Glengoyne has worked
with renowned conceptual artist and
experimental philosopher, Jonathon
Keats, on a one-of-kind literary art
project set to challenge the way
consumers themselves engage with time.
Jonathon’s ground-breaking art pieces,
which feature poems from some of the
most celebrated young poets around the
world including Cat Hepburn and Jeda
Pearl (Scotland), Courtney Peppernell
(Australia), Alison Malee (America) and
Martin Reints (Holland). won’t be
immediately available for people to
view.
Instead, going against the grain of
today’s instant culture, each poem will
appear in its own time – unhurried –
thanks to an innovative and
one-of-a-kind printing technique, which
fades away as it is exposed to
ultraviolet light.
Jonathon said: "As the pace of modern
life accelerates, we're becoming
increasingly detached from planet Earth
and one another. Initiatives that take
place over a long time, based on gradual
change, have the potential to reconnect
us with nature and our own humanity.
This project is an attempt to
recalibrate society by providing a new
platform for slow culture."
Creating a greater appreciation of time
and craft, each of the poems will hang
in the Glengoyne distillery for
consumers to visit, with a first layer
of ink slowly fading away, in time, to
reveal the poems underneath. A version
of each poem will also be exhibited in
the home countries of the poets from
October, including at renowned whisky
bars, The Brandy Library (New York), The
Ubiquitous Chip (Glasgow) and J.D.
Williams (Amsterdam) - creating a truly
one-of-a-kind global exhibition.
"As everything becomes instantaneous,
delivered next day, our appreciation of
craft and time is diminishing." Adds
Katy Muggeridge. "Glengoyne distillery
has always valued the role time can play
and its importance to our whisky making.
That’s why for this special rebrand, we
wanted to bring this idea of unhurried
into a different world. These special
pieces of literary art will appear when
they are ready, likely anytime over the
next two to fifty years depending on
their exposure to UV light, encouraging
a different interaction with the work
and a greater appreciation of its
craft."
Also launching with the rebrand, Chapter
Two in the Legacy Series heroes the
story of Glengoyne’s owners, the Russell
Family, and their own relationship to
time and tradition when experimenting
with different maturation styles. The
global release is the result of
maturation in two distinct types of
casks – first-fill bourbon casks and
refill sherry casks.
Locations in the global exhibition,
which will be free for the public to
view, include:
- Amsterdam: JD Williams WhiskyBar
- Glasgow: Ubiquitous Chip
- New York: The Brandy Library
- Florida: Corona Cigar Company
- London: City Social
- Melbourne: Being confirmed
As Scotland’s slowest distilled malt,
unhurried since 1833, the new packaging
features subtle design cues inspired by
the distillery’s unique connection to
time, which helps create its sweet, fruity spirit.
You
will find the Glengoyne whisky
range available from specialist online whisky
retailers such as
The Whisky Exchange,
The Whisky Shop,
Master of Malt and you can often find Glengoyne single malt on
offer in
Amazon
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