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Glenmorangie
has given its core range a new look
which you will find in shops from this
month onwards.
Glenmorangie has unveiled a new look
for their core whisky range which they
will begin rolling out from this month
but don't worry it is the same
Glenmorangie whisky in the bottle it is
simply the packaging which has had a
makeover.
The new look for each expression is said
to have been inspired by each whisky's
flavour, it will be presented in a new
bottle with vividly coloured boxes and
labels and playful details. The new
packaging will be applied to the
Glenmorangie The Original 10 Year Old,
Glenmorangie The Lasanta 12 Year Old and
Glenmorangie The Quinta Ruban 14 Year
Old expressions.
The orange colour used for the
Glenmorangie The Original’s design is
based on the 10 Year Old whisky’s notes
of orange, honey and peach.
The red carton for the Glenmorangie 12
Year Old Lasanta was inspired by the
‘rich, spicy sweetness’ of the liquid
and the hues of a sunset.
The packaging for Glenmorangie 14 Year
Old Quinta Ruban is green which is said
to showcase the ‘bold and velvety
whisky’s forest-like depths’.
The new design includes curving lines
that run through the packaging to
reflect the fluidity of the liquid, the
wood used to age Glenmorangie and the
distillery’s surroundings.
The Signet icon has been given more
prominence and has been simplified,
while the name of the brand is split
across four lines. The brand’s giraffe
symbol is depicted on the back of the
carton.
Louise Dennett, Glenmorangie global head
of brand, said: "Our whisky is delicious
and our reimagined packaging brings its
flavours to the fore. We see this as an
opportunity to welcome new drinkers with
a playful elegance which reflects our
creativity in whisky making; and to
ensure our single malt stands out by
using bold colours and enhanced
branding."
The changes to packaging include the
bottle, changing its shape with wider
shoulders, a tapered neck and stopper
and a swirled detail inspired by
Glenmorangie’s Signet icon on the base.
Thomas Moradpour, president and CEO of
The Glenmorangie Company, said: "From
this new packaging to our colourful
brand campaign, we are inviting more
people to discover the joy of
Glenmorangie, whether or not they’ve
tried single malt before."
You will find the current Glenmorangie core
range available from specialist online whisky retailers
such as
The Whisky Exchange,
The Whisky Shop
and
Master of Malt
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