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Glenmorangie
single malt whisky raises a glass to its
brand symbol for World Giraffe Day 2022
and champions vital genetic work to help
save the giraffe.

Glenmorangie Highland single malt
Scotch whisky is supporting crucial
research to help save the giraffe in the
wild in Africa. And on World Giraffe Day,
today 21st June 2022, it invites whisky
lovers old and new to raise a toast to
the work of its global conservation
partnership, with a suitably long drink.
While the giraffe is known and loved
worldwide, few are aware that the animal
is threatened with extinction. As part
of efforts to reintroduce the giraffe
into areas where it has become locally
extinct, the whisky and its partners are
undertaking ground-breaking DNA analysis
that aims to ensure that these new
populations are sustainable for the long
term.
The giraffe has long been a beloved
symbol of the Highland Distillery. The
same height as a giraffe, Glenmorangie’s
stills allow more space for taste and
aroma, which is why its spirit is so
wonderfully delicate and fruity. But the
giraffe faces serious threats in the
wild, from habitat loss to poaching.
Numbers have fallen by 30% in just 35
years – with some populations now
classed as critically endangered. To
play its part in helping the giraffe, in
2020 Glenmorangie forged an
international conservation partnership
with the Giraffe Conservation Foundation
(GCF) and the Royal Zoological Society
of Scotland (RZSS).
Each year it toasts the animal with fans
around the world on World Giraffe Day –
June 21 – the longest day (or the
longest night) of the year, for the
tallest animal. And for 2022, it is
sharing the recipe for a tall,
refreshing and easy-to-make Orange
Highball.
Now in its third year, the partnership
is dedicated to reintroducing Nubian
(formerly known as Rothschild’s)
giraffes, to areas of Uganda where
giraffes have become locally extinct.
And to make sure that these new
populations have the best chance for the
future, Glenmorangie’s partners are
introducing genetics into their
monitoring plan of these reintroduced
giraffe populations for the first time.
Working hand-in-hand with GCF,
scientists from RZSS WildGenes at
Edinburgh Zoo are conducting
cutting-edge research in the UK’s only
zoo-based genetics lab to analyse DNA
samples from translocated animals. Their
work aims to help the experts understand
the genetic make-up of each population,
allowing for evidence-based conservation
decisions on whether additional animals
should be introduced as populations grow
to avoid the risks of inbreeding.
Maintaining genetically diverse
populations is vital for the species’
survival as they are better able to cope
with future threats presented by issues
such as global warming and diseases.
Initial results of the studies are
expected at the end of the year.
Dr Alex Ball, RZSS WildGenes Programme
Manager, said: “We are excited to be
working with Glenmorangie and GCF to
build giraffe numbers in Africa. As
populations grow, it is vital that they
maintain genetic diversity, which could
help the giraffe cope with future
challenges such as new diseases and
climate change. We believe our initial
analysis of genetic markers in
translocated populations can make a real
difference to the future of the giraffe
in the wild in Africa.”
Under the partnership, Glenmorangie has
also:
- Helped to save the lives of over
300 Nubian giraffes by supporting
the removal of wire snares from
them, in one of the largest giraffe
veterinary rescue programmes in
Africa. A further 6,000 wire snares
have been removed from Murchison
Falls National Park, which contains
the country’s largest remaining
Nubian giraffe population.
- Helped to create a new giraffe
population by translocating 29
animals to the Pian Upe Game
Reserve, where the giraffe became
locally extinct about 25 years ago.
GCF Conservation Director and
Co-Founder Dr Julian Fennessy said:
"With the continued support of
Glenmorangie we are able to have a
huge impact on giraffe conservation
in Uganda and all throughout Africa. RZSS’s
genetic research in Edinburgh will
help us to monitor and secure the
long-term future of giraffe
populations we are reintroducing to
increase their range. What is more,
from Scotland to Uganda, our
partnership perfectly illustrates
the international nature of giraffe
conservation. So wherever you are in
the world, we hope you will
celebrate World Giraffe Day with us
and raise awareness for giraffe in
Africa."
Thomas Moradpour, President and
Chief Executive of The Glenmorangie
Company, said: "We feel privileged
to be playing a part in this
important work to safeguard the
giraffe, alongside our partners GCF
and RZSS. Their trailblazing DNA
analysis is crucial to ensuring this
majestic animal‘s future. So, this
World Giraffe Day, we hope whisky
lovers old and new will join us to
raise a glass to the work of our
partners and to the giraffe."
You can learn more about the work of
the Giraffe Conservation Foundation
this World Giraffe Day, and support
them with a donation or giraffe
adoption, by visiting
www.worldgiraffeday.org
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