Whisky Focus - Glenmorangie Taghta The Name Chosen By You

In what is probably a world first, whisky fans have chosen the name of the next expression of Glenmorangie. As part of the the Glenmorangie Cask Masters programme whisky enthusiasts from around the world were given the chance to help create a new whisky: from selecting the whisky, to naming the whisky, to designing the packaging and even influencing the launch event.

Earlier this year whisky enthusiasts were given the choice of three casks of whisky from which they selected a whisky which has spent a number of years extra-maturing in exclusive Manzanilla sherry casks.

Last month Glenmorangie asked enthusiasts to choose the name of the new single malt whisky. They received thousands of suggestions, which were whittled down to a shortlist of three, which were then translated into Gaelic by expert Dr Aonghas MacCoinnich, and put to an online vote. The winner, announced today Glenmorangie Taghta (Tuh-ta), Scottish Gaelic for Chosen. Coileanta (Coh-lahn-tah), Gaelic for Mastery came second while Salainn (Sahl-ing), Gaelic for Salt came third.

And from today stage three of the five-step Cask Masters programme begins where members of the public can upload pictures and ideas to an online gallery to inspire the packaging of the new Limited Edition single malt whisky. Just to inspire your creative side Glenmorangie are offering a little inspiration, by uploading your pictures to their gallery you could win a 21.5" iMac i5.

Working with packaging expert Jon Davies from leading London design agency Butterfly Cannon, Glenmorangie will then create three designs which again will be put to a public vote. Whisky fans can take part by logging on to www.glenmorangie.com/caskmasters

Cask Masters is being overseen by Glenmorangie’s Dr Bill Lumsden, together with an expert in every field of the five-step process.

Dr Bill Lumsden, Director of Distilling and Whisky Creation at the Glenmorangie Company said: “This name truly resonates and I don’t think we could have done any better if we’d chosen it ourselves! Glenmorangie has already taken inspiration from Gaelic for the names of some of its most famous creations and we are delighted that this unique whisky has such an intriguing name.

“Stage three of Cask Masters is now open and it’s going to be very interesting. Have you ever wandered through Duty Free at an airport wondering just how companies come up with the wonderful designs on the packaging? We’re sure the public won’t disappoint: we’re certainly impressed with the results so far.”
 

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