Whisky Focus - Gordon & MacPhail Whiskies Scoops 3 Design & Packaging Awards

It seems that the folks at Elgin based whisky creators Gordon & MacPhail not only creates whisky that tastes good but also looks good as the family owned and run business has just been recognised for its premium portfolio of exclusive single malt whiskies at The Spirits Business 2018 Design & Packaging Masters, securing three ‘Master’ accolades.

Earlier this year Gordon & MacPhail unveiled its streamlined portfolio, comprising five distinct ranges: Discovery, Distillery Labels, Connoisseurs Choice, Private Collection, and Generations. The company’s commitment to the art of Scotch whisky maturation has been passed down through four generations of the Urquhart family, owners of Gordon & MacPhail.

Two Design & Packaging ‘Master’ medals were awarded to the new look ‘Connoisseurs Choice’ which sits at the heart of Gordon & MacPhail’s portfolio. Celebrating its 50th anniversary in 2018, Connoisseurs Choice has two distinct bottle shapes and packaging, both of which have been recognised with a ‘Master’ accolade. The new premium look and feel rewards whisky drinkers with a thirst for knowledge, incorporating a detailed description of the whisky’s provenance on the label. The Gordon & MacPhail branding is also much more prominent compared to previous incarnations.

The newest addition to Gordon & MacPhail’s portfolio, the flavour-led Discovery range was also recognised with a ‘Master’ award. Launched in May 2018, the range segments releases into three flavour profiles, ‘Smoke’, ‘Sherry’, and ‘Bourbon’. Each Discovery whisky displays a bespoke illustration, designed for each profile in a contemporary linocut style, conveying key flavours.

Commenting on the awards Ian Chapman, Marketing Director at Gordon & MacPhail, said: "This year has been a very important one for Gordon & MacPhail Whiskies. Feedback from our discerning consumers has been overwhelmingly positive. Receiving these accolades from The Design & Packaging Masters is a pleasing endorsement from our peers of the inspiration and hard work which has gone into the huge project of streamlining our entire portfolio."

Matt Chapman, Founder of Contagious, the creative agency that worked with Gordon & MacPhail to redesign the portfolio, added "We are all thrilled to have the efforts of the team heralded by these awards. It has been a pleasure to work with such a respected brand and immensely fulfilling that, together, we’ve managed to create products befitting of Gordon & MacPhail’s exquisite single malts."

You will find the current Gordon & MacPhail portfolio of whisky as well as the new ranges available from specialist online whisky retailers such as The Whisky Exchange and Master of Malt
 

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