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With Fathers Day on the 19th June fast
approaching First Drinks which is owned
by independent family-owned distiller
William Grant & Sons and is responsible
for the distribution and marketing of
all William Grants brands which include
Glenfiddich, The Balvenie, Grant’s,
Monkey Shoulder and Tullamore Dew
whiskey has launched a number of new
products aimed at gift buyers.
For the first time, Grant’s will be
selling a new miniature gift pack of its
Grants Family Reserve and Cask variants
(RRP £7.00). In addition, a 50cl bottle
of the number three blended whisky has
been launched to offer consumers more
choice at more affordable price points.
The latest product development follows
the recent newly boxed packaging for
Grant’s Sherry and Ale Cask – on shelf
in time for the Father’s Day period.
Glenfiddich and The Balvenie will be
offering gift buyers a 5cl three pack of
the core ranges – the Glenfiddich pack (RRP
£13.19) which includes the 12, 15 and 18
Year Old variants whilst The Balvenie
pack (RRP £12.99) contains the 12 Year
Old Doublewood, 12 Year Old Signature
and the 15 Year Old Single Barrel.
Una McCullough, Marketing Director at
First Drinks comments: “Father’s Day is
a fantastic opportunity for retailers to
boost their whisky sales and both blends
and malts should be given prominent
display in-store to make it easy for
gift purchasers. Research shows that
almost half of all whisky purchased in
the off-trade is bought as a gift so
retailers should really take full
advantage of sales tools such as gift
packs to boost consumer spend at this
time of year.
“We are extremely mindful of the need to
offer shoppers a choice of products at a
range of price points hence the launch
of the new Grant’s miniature pack and
smaller 50cl bottle. Offering smaller
sizes and gift packs of premium brands
such as Glenfiddich and The Balvenie are
also an important way of bringing new
drinkers in to the category and
encouraging trade up all year round.”
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