Whisky Focus - Grants Whisky & Cola In A Can

Grant’s gets ready for new product launch brand launch, Grants Whisky & Cola in a can.

Grant’s has announced the launch of its first ever Ready to Drink (RTD) product. Grant’s Scotch Whisky and Cola will be on shelf from August.

With significant investment behind this latest launch and research supporting its superior taste and flavour profile, the brand will also shortly be launching its Grant’s Scotch Whisky and Ginger variant.

James Stocker, Marketing Controller of Grant’s at First Drinks comments: "RTDs are the fastest growing category in the UK off-trade – with RTD cans in dynamic growth, up 48% - so we felt this was a really important area to exploit. Until recently, it has been other categories which have dominated the RTD market but with Grant’s now entering this territory, we hope that blended whisky will really capitalise on this trend.

"By launching Grant’s Scotch Whisky and Cola in the UK, we are hoping to recruit new drinkers to the category and introduce new occasions to the whisky drinker’s repertoire, such as summer drinking and picnics. With consumers increasingly experimenting with mixable spirits, the new Grant’s RTDs offer drinkers the opportunity to trial the brand in a convenient format and at an accessible price point."

The launch of the Grant’s RTD follows the brand’s successful roll out of a number of new brand extensions, including the new smaller 50cl bottle size and the Grant’s miniature gift pack of its Family Reserve and Cask variants.

Grant’s Scotch Whisky and Cola and Grant’s Scotch Whisky and Ginger is available in a 250ml can and has an ABV of 6.6%. RRP is £2.00
 

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