Whisky Focus - Whisky In The Sky Takes Grants To A New Level

Whisky in the sky takes Grant’s to another level.

As part of The Grant’s ‘Discover a different angle’ campaign, several whisky tastings took place 40 metres in the air above the Southbank, London last week. Three of the award winning Grant’s Blended Scotch whiskies - Family Reserve, Ale cask, Sherry cask - were nosed and tasted by guests under the guidance of Grant's Master Blender Brian Kinsman and Global Brand Ambassador Ludo Ducrocq.

James Stocker, Marketing Controller for Premium Dark Spirits at First Drinks, commented: "Hosting a whisky tasting in the sky was a perfect way to demonstrate our brand campaign – quite literally - and celebrate its success to date. It has been another great year for Grant’s and we still have more exciting marketing activity taking place over the next couple of months to further boost the brand in the run up to the all important Christmas sales period."

On his inaugural outing as celebrity ambassador for Grant’s, TV chef Nick Nairn joined the trade for the open air tasting. Nick commented: “Being a Scot, I am proud to be involved with an iconic Scottish brand with a heritage as strong as Grant’s.”
 

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