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Imbibe Live
is set to welcome back the drinks
industry this September
As the UK continues to take tentative
steps back to a new normality the
UK’s leading drinks industry event,
Imbibe Live, has announced that it will
be returning to London’s Olympia this
September.
Imbibe Live will run from 13th to 14th
September 2021 and will be the first
dedicated on- and off-trade event to
take place after summer reopening,
bringing the industry back together
again after a very challenging year.
This year’s event, which will take place
in accordance with strict standards of
health and safety, will welcome visitors
from across the industry, offering the
opportunity to discover a wealth of
newly launched and unique products and
attend insightful seminars from industry
leaders. The Imbibe Live team have
spoken to brands and industry figures
this year to really understand what the
drinks community needs. In response, a
tailored programme of insightful content
will explore the issues that are
currently shaping a post-covid world,
whilst showcasing some of the best
drinks the industry has to offer with
the continuation of Imbibe Live’s
renowned tastings.
 Helping to curate this leading content
programme are an advisory team of some
of the industry’s biggest names
including, Anna Sebastian – drinks
expert and founder of 'Celebrate Her’,
Gabe Cook – Global cider expert, Laura
Willoughby – Club Soda, Jan Kontezki -
founder and owner of F&B consultancy
Konetzki, director of wine for Ten
Trinity Square and four-time UK
Sommelier of the Year, Clement Ogbonnaya
– owner of London’s Prince of Peckham
pub and Lorraine Copes – Founder of
not-for-profit organisation, Be
Inclusive Hospitality.
As one of the first in-person events to
take place since the Covid-19 pandemic,
Imbibe Live will practice all the health
and safety guidelines set out by local
authorities and the UK Government.
Speaking about the return of the
much-loved industry event, Daniel
Zanetti, Exhibition Director at Imbibe
Live, said: "After an incredibly
challenging year, we are really excited
to be bringing Imbibe Live and the
drinks community back together again.
The industry has shown an incredible
amount of support for one another during
this time and we hope that Imbibe Live
provides those working in the trade with
real insight and practical support on
how to help their businesses grow and
thrive once again.
"There have some incredible brands
taking part this year, with exhibitors
coming from all four corners of the
globe. These brands stretch across the
whole drinks industry – from beer and
ciders, to wines and spirits, as well as
new categories and products launched in
the last 12 months."
Registration for Imbibe Live is open
now. Due to venue capacity, visitors
will be asked to attend on either the
13th or the 14th September to allow as
many people as possible the opportunity
to visit. Visitors are being asked to
register as early as possible to secure
a place as registration will close
before the event takes place and
pre-registration is essential.
Anyone who registers, including those
who cannot attend the live event due to
capacity or travel restrictions, will be
able to connect with exhibitors on 20th
September and access some of the live
theatre content online for up to two
weeks afterwards.
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