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 Islay Mist, the award winning Blended
Scotch, is introducing new packaging
across the range for the second half of
2010.
New labels, giving improved branding and
a more upscale feel still maintain the
traditional Islay Mist font which harks
back to the brand’s birth in the 1920s.
New caps have also been introduced on
Islay Mist Deluxe and Islay Mist 8 Year
Old featuring the signature Seal of
Islay, a heraldic device of the Lords of
Islay dating back to the 13th century, a
symbol long associated with the brand.
Islay Mist 12 Year Old and Islay Mist 17
Year Old as well as incorporating new
tapered labels will have a new improved
solid, open fronted gift box.
Islay Mist was originally created on the
Scottish island of Islay in 1922 to
celebrate the 21st birthday party of
Lord Margadale. It was thought that the
local single malt scotch, Laphroaig,
might be too heavy for all the guests’
taste so this unique blend of Laphroaig
with Speyside malts and grain whisky was
born.
What was achieved was a perfect
synthesis of the unmistakeable notes of
peat, smoke and sea air found in Islay
Malts and the smoother, sweeter hints of
Speyside malts. The quality of Islay
Mist has been recognised by the world’s
most famous whisky connoisseurs, and
recent accolades include:
"Best Blended Scotch 13 to 20 Years Old"
(Islay Mist 17YO) – Whisky Magazine
World Whiskies Awards 2008
"Best Blended Scotch 12 Years and Under"
(Islay Mist 12YO) – Whisky Magazine
World Whiskies Awards 2008
"Recommended" (Islay Mist Deluxe) –
Michael Jackson, Whisky Magazine
"Silver Medal" (Islay Mist 17YO) –
Scottish Whisky Merchants Challenge
"Great Fun, Worth Buying" (Islay Mist
Deluxe) – Jim Murray’s Whisky Bible
"A balls-gripping blend you don’t mess
about with…93 points" (Islay Mist 17YO)
– Jim Murray’s Whisky Bible 2007
"90 points" (Islay Mist 12YO) – Jim
Murray’s Whisky Bible 2009
"Silver Medal" (Islay Mist 17YO) – IWSC
2008
"Highly Recommended" (Islay Mist 8YO) –
Beverage Testing Institute 2008
Islay Mist is widely available in
travel retail and in many whisky
specialist shops.
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