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Isle of
Skye Whisky reward success at William
Hill Ayr Gold Cup 16-18 September 2010
Isle of Skye 8 Years Old Blended Scotch
Whisky was the dram of choice at this
year’s William Hill Ayr Gold Cup
Festival (16-18 September), toasting the
success of race champions and
competition winners alike.
The winning team of Harriet's Girl:
trainer Mrs K Burke; owner Mr Ray
Bailey; and jockey Andrew Elliott, were
each presented with a bottle of the
award winning Isle of Skye 8 Years Old
Blended Scotch Whisky, by Iain Weir,
Marketing Director of Ian Macleod
Distillers Ltd.
Stocked in all of the public bars at the
event, Isle of Skye 8 Years Old Blended
Scotch Whisky’s position as Scottish
Racing's official whisky of the William
Hill Ayr Gold Cup Festival was supported
by a comprehensive marketing strategy
that integrated advertising, banners,
point of sale and promotions.
Iain Weir, Marketing Director for Ian
Macleod Distillers, commented: "Isle of
Skye’s Scottish Racing sponsorship of
the William Hill Ayr Gold Cup Festival
has been a fantastic success. We were
delighted and honoured to be a part of
this prestigious event. Feedback from
our sampling and promotion teams over
the three days has been extremely
positive, reaffirming why Isle of Skye
and Scottish Racing share a natural
affinity."
Isle of Skye Blended Scotch whisky is
available at 8 Years Old, limited
edition 21 and 50 Years Old. An
exceptionally smooth and mellow Scotch
whisky containing a high proportion of
carefully selected Island and Speyside
Malts, the 8 Years Old has been
described by whisky expert Jim Murray,
as "an absolute must for any Islay-philes
out there – in fact, a must for
everybody. Your taste buds are beaten up
and caressed simultaneously. One of the
most enormous yet brilliantly balanced
whiskies in the world."
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