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The Dublin
home of Jameson whiskey reopens after a
€11 million investment.
If you are planning a trip to Dublin you
may want to call into the new look
Jameson Distillery Bow Street,
Smithfield, Dublin as owners, Irish
Distillers has just reopened the
distillery to the public following a
total investment of €11 million.
The new look ‘Jameson Distillery Bow
St.’ brand home, which was officially
opened this week, will
support the Irish Whiskey Tourism
Strategy target of trebling the number
of Irish whiskey tourists visiting
Ireland annually, to 1.9 million by
2025.
As Jameson continues its phenomenal
growth story, with 27 years of
consecutive growth, the redeveloped
Jameson brand home draws on cutting-edge
technology to complement the historic
surroundings of this iconic distillery
and deliver an unforgettable
storytelling experience.
There are three fully-guided tours to
choose from: ‘The Bow St. Experience’
tasting tour focuses on the stories of
Jameson’s rich heritage and on-going
innovations while ‘The Whiskey Makers’
and ‘The Whiskey Shakers’ experiences
provide more in-depth whiskey and
cocktail masterclasses, both including
the opportunity to sample whiskey
straight from a cask in the distillery’s
new live maturation house.
Speaking at the opening of Jameson
Distillery Bow St., Minister for Public
Expenditure and Reform, Paschal Donohoe
TD said: "Each year, over 600,000
tourists pass through Irish whiskey
visitor centres to experience first-hand
the heritage behind this time-honoured
spirit and hear the stories of
established and emerging distilleries.
The Irish Whiskey Tourism Strategy aims
to treble this figure to 1.9 million
visitors by 2025 and Jameson Distillery
Bow St. will undoubtedly play a central
role in delivering on this vision.
Smithfield and its wider Dublin environs
have a rich history and vibrant cultural
scene which will also continue to
attract and enthrall visitors from near
and far."
Jean-Christophe Coutures, Chairman and
CEO of Irish Distillers said: "As the
home of Jameson, Smithfield has an
incredibly important place in our
history. We’ve grown up on Bow Street
and welcomed over 4 million whiskey
lovers through our doors since the
opening of the Old Jameson Distillery
brand home in 1997. With this latest
investment, we place storytelling at the
core of the visitor experience, drawing
on state of the art technology to bring
the 230-year history of Bow Street to
life, with a variety of tour options to
cater for everyone – from those who may
be discovering Jameson Irish whiskey for
the very first time, to long-standing
Jameson enthusiasts who are seeking to
further their understanding of this
much-loved spirit. The success of Irish
whiskey is a success story for Ireland
and we look forward to welcoming
whiskey-lovers from across the globe and
sharing our story with them."
Ray Dempsey, who has been General
Manager at the Jameson brand home in
Smithfield since its opening in 1997,
added: "We have had the privilege of
calling Bow Street home since 1780 and
we’re delighted with our new makeover.
Visitors can look forward to immersive
storytelling where they will be invited
to touch, smell and most importantly,
taste Jameson in the original Bow St.
Distillery building. As Smithfield
continues to experience a cultural
resurgence, we’re incredibly excited to
be part of this thriving community and
look forward to being here long into the
future."
Construction work began in September and
was led by BRC Imagination Arts, Dublin
based firm TOTP Architects and Flynn
Management & Contractors, with
approximately 100 people employed as
part of the redevelopment work. BRC
Imagination Arts is one of the world’s
leading experience design and production
agencies specialising in the creation of
next generation brand experiences.
Founded in 1981, past clients of BRC
include the World of Coca-Cola in
Atlanta; the Heineken Experience in
Amsterdam and the Guinness Storehouse in
Dublin.
To book tickets for the Jameson
Distillery Bow St., visit the Jameson
website.
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