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Global
bartender platform ‘Jameson Hosts’
brings to life their global ‘Grow Your
Own Cocktail’ web series with new videos
and cocktail inspiration from around the
world.
The bartenders amongst you may recall
that back in April Jameson Irish
whiskey announced the launch of an
online platform to support, inspire and
engage the international bar community
through this unprecedented period of
uncertainty caused by the Coronavirus outbreak
well the Irish whiskey maker has
expanded on that with the launch of Jameson Grow Your Own Cocktail web series to
promote local sourcing, collaboration
and discovery among bartenders and local
producers around the world.
Last year, the Jameson team brought
bartenders, local farmers and producers
together in communities across the globe
to encourage mixologists to create
locally inspired cocktails. The Jameson
team captured all of their adventures,
which fans can now enjoy as a six-part
web series. The series will feature
episodes from Dubai, Tel Aviv, Kuala
Lumpur, Shanghai, Stockholm and Cork,
home to Irish Distillers’ Midleton
Distillery where Jameson is produced, to
educate and inspire the global bar
community to use local and uniquely
sourced ingredients.
Since the Grow Your Own Cocktail concept
was born, Jameson has encouraged
meaningful human connections between
bars and their community through
foraging, hosting masterclasses, and
partnering with local expert
craftspeople. This has inspired
participants to embark on a journey of
collaboration with local producers on a
truly global scale.
Alongside the web series, Jameson is
encouraging bartenders to proactively
support their local community by joining
the Grow Your Own Cocktail movement.
Jameson is offering a €1,000 cash prize
to be split equally between bartenders
and producers who work in collaboration
to create a Jameson cocktail using
locally sourced ingredients. The
competition will encourage bartenders to
leverage their local environment by
creating a signature drink with
ingredients sourced from a farm, corner
shop or local market and winners will be
encouraged to invest their prize back
into their community through further
local sourcing.
Entrants simply post their cocktail on
Instagram, outlining the local
ingredients used, background to the
collaboration, and explain why Jameson
should support them, along with the
hashtag #GrowYourOwnCocktail. The
contest will judge each Bartender’s
fresh new cocktail. How their new serve
celebrates and supports both the local
community and the smooth taste of
Jameson –will also be rewarded.
Irish Distillers’ International
Marketing Director Brendan Buckley
explains, "The Grow Your Own Cocktail
web series is integral in encouraging
collaboration between the bar industry
and their local craftspeople. The bar
community has faced serious challenges
in 2020, so now, more than ever the
industry needs solidarity, creativity
and innovation to help it through these
times. It’s Jameson’s mission to support
this creativity and encourage bartenders
to use their own environments in truly
innovative ways.
"The bartending community is at the
heart of Jameson as the first advocates
of our whiskey many years ago. We can’t
wait to see what bartenders and their
wider communities come up with."
Episodes of the web series are being
released throughout August and September
via @JamesonHosts on Instagram and the
Jameson Irish Whiskey YouTube channel.
For more information on how to enter the
competition, bartenders should head over
to the @JamesonHosts Instagram page. All
posts must tag @JamesonHosts and the
deadline for entries is the September
14th 2020.
If you want to explore the current
Jameson whiskey range you will it available from
specialist online whisky retailers such
as
The Whisky Exchange,
The Whisky Shop and
Master of
Malt
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