|
16th August 2021 |
Jameson add a
zesty orange flavoured spirit drink to
its core range.
 As the popularity of 'Ready To Drink'
spirit drinks and cocktails continues to
soar Jameson Irish whiskey has unveiled
their new spirit drink entry into this
new marketplace, the Jameson Orange.
Building on the success of Jameson Cold
Brew, Jameson Orange brings consumers
another whiskey-forward spirit drink,
inspired by a classic whiskey cocktail,
the Old Fashioned. Jameson Orange is
basically Jameson's smooth triple
distilled Irish whiskey with added
natural zesty orange flavour, it has
been bottled at 30% ABV and is described
as a deliciously smooth, naturally
zesty, subtly sweet and perfectly
balanced expression.
Jameson Orange is a whiskey-focused,
modern, low-sugar twist addition to the
growing flavoured spirits category, it
is set to tap into markets where there
is a clear consumer demand for quality
flavoured offerings. It is debuting on
shelves here in the UK from this month
and it is set to launch in Russia in
November alongside a second flavour
variant, Jameson Lime & Ginger, inspired
by the signature Jameson serve. Jameson
Orange will also launch in the US in
2022.
Brendan Buckley, International Marketing
Director at Irish Distillers, commented:
"The concept behind Jameson Orange was
to create a product which would appeal
to a growing audience of flavoured
spirits fans, that draws on the quality
and integrity of our award-winning
triple distilled Irish whiskey.
"Like Jameson Cold Brew and the
forthcoming Jameson Lime & Ginger,
Jameson Orange’s flavours are inspired
by a classic whiskey cocktail, and we’re
confident that this focus on taste and
quality will appeal to a broad audience
of whiskey fans, bartenders, and curious
spirit drinkers."
Kevin O’Gorman, Master Distiller at
Irish Distillers, adds: "Taste is at the
heart of every sip of Jameson produced.
"Triple distilled whiskey like ours
involves a carefully crafted process,
perfected over hundreds of years. This
innovation builds on that craft and we
are incredibly proud to share this
exceptionally well balanced and
intensely zesty creation with new and
existing whiskey fans looking to explore
and experiment."
Jameson Orange will be available in
premise and retail in the UK with a RRP
of £23.95 from this month and you will
soon find it available from
specialist online whisky retailers such
as
The Whisky Exchange,
Amazon
and
Master of Malt
|
Jameson Orange Review
|
Jameson Orange recommended serve: Pour
over ice with lemonade and a wedge of
orange.
Producer's Tasting Notes:
Nose:
Exceptionally well-balanced aromas of
zesty peel and juicy orange citrus
fruits, with sweet whiskey undertones.
Taste:
Delicate, smooth and full mouthfeel with
distinctive notes of orange zest as well
as spicy, nutty, sweet vanilla.
Finish:
Clean finish with a sweet orange
aftertaste.
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