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4th February 2018 |
Jameson
has unveiled their St. Patrick’s Day
2020
Limited Edition bottle which this year
inspires Jameson fans to get creative
themselves and create their own label.
 With
St. Patrick's Day just over a month away on March 17th, Irish whiskey maker Jameson
has unveiled its annual limited-edition
bottle label design for its iconic
Jameson Irish blended whiskey, although
I don't think (correct me if I am wrong)
they released one last year so for those
of you collecting these this is by my
count the eighth Jameson St Patrick's
Day Limited Edition bottle label design.
To
mark the start of the brand's global St
Patrick's Day 2020 celebrations Jameson
tell me that they have got together with
well-known Dublin-based designer and
illustrator Hephee (Stephen
Heffernan).
The label charts the familiar journey of
friends all over the world, as they
‘join in’ on the day the world turns
Irish. The design reflects a shared
belief that while the best plans might
start with a text or a call, the real
magic happens as the momentum builds and
friends come together to create new
memories. Working out of Jameson’s
in-house studio, Heffernan's design goes
further than previous editions, with
connected technology inviting Jameson
fans to get creative and make their own
virtual label online using Heffernan’s
eye-catching template and icons.
Using a Near Field Communication (NFC)
chip and Quick Response (QR) code on the
neck of the bottle, Jameson fans can
connect with a design experience that
allows them to customise their own label
through hidden icons also designed by
Heffernan. Once happy with their design,
they can enter it into a competition win
a bespoke Jameson Bar Sign.
Participating consumers in key markets
can also enter into a competition to win
their own personalised limited-edition
bottle.
Brendan Buckley, International Marketing
Director at Irish Distillers, comments:
"We are hugely excited about this
innovative Jameson bottle. This year we
are deepening the connection with our
fans with an offering that reflects the
brand’s appreciation of local talent
through Stephen’s artwork, and
encourages digital engagement that taps
into the growing popularity of
customisation through the connected
nature of the bottle."
This eighth addition to the Jameson
collectable limited-edition bottle
series will be available in in Japan,
Canada, Poland, Czech Republic, New
Zealand, Slovakia, Austria, Romania,
Switzerland, Italy, Estonia, Hungary,
Croatia, Norway, Korea, Greece, Serbia,
Slovenia, Jordan, Lebanon, Malta and our
brand home, Jameson Distillery Bow St.
in Dublin, Ireland from the beginning of
February 2020.
No doubt you will also find the
limited edition Jameson St. Patrick's
Day 2020 bottling available from
specialist online whisky retailers such
as
The Whisky Exchange and Master of Malt
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