Jameson Triple Distilled For Taste - Except One Time
2nd March 2018
Jameson Irish
whiskey has been triple distilled for
taste for over 237 years, except once and "Scully
Was To Blame".
Jameson Irish Whiskey, which is
produced by Irish Distillers in Midleton
Distillery, has unveiled its latest TV
advertising campaign, entitled ‘Taste,
That’s Why’. The campaign launches
across television, out of home, digital,
display and social media in the USA from
this month, ahead of a wider roll-out
later this year.
Jameson have
created two short television films that
reimagine true stories about Jameson and
its workers, and it was one of these
stories in particular which caught my
eye. I recall around this time last year
during a visit to the Midleton
Distillery where Jameson whiskey is
produced today, company archivist Carol
Quinn gave me a fascinating look into
the company's Bow Street distillery in
Dublin and Midleton distillery archives.
Amongst the many documents Carol showed
me was a very interesting entry in an old
Distillery Ledger which documented the
whiskey production at that time and
under remarks there was a fascinating
entry documenting an error in the
triple production process which meant
the run had to be dumped and actually naming
who was to blame for the error, Scully!
It is these remarks in the Distillery
Ledger shown above that have inspired
the new "Scully Was To Blame" TV advert
shown below. The entry in the ledger
states: "The wash from No 2 Back was
started into No 1 Wash Still before the
spent wash of No 1 Back was discharged.
The mistake was not discovered until the
still was full to the crown. It was then
necessary to run off part of this in
order to work the still; and as the
delay in making a connection with No 2
Wash Still would have been too great it
was thought best by J.G.J to discharge
it to the spent wash, hence the
deficiency. Scully was to blame."
If you want to raise a glass of Jameson
to poor Scully you will find the current
Jameson whiskey range, which has all
been triple distilled of course,
available from specialist whisky shops
such as Master of Malt
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