New Jameson TV Ad Encourages You To Widen The Circle
6th December 2022
Jameson Irish
whiskey’s new advert 'The Drop'
encourages people to widen the circle
one drop at a time with Aishling Bea.
As part of Jameson Irish whiskey's
ongoing 'Widen The Circle' campaign the
whiskey brand has unveiled a new TV ad
which once again is headed up by Irish
comedian, actor, writer and of course
now Jameson brand ambassador Aisling
Bea.
The new ad and indeed the campaign is
based on the idea that life is enriched
by the magic of authentic human
connections and the new spot showcases
how every single smooth drop of Jameson
is an invitation to ‘Widen the Circle’.
This latest ad was created by TBWA
Dublin and co-directed by Lance Accord
and Pat Murphy, highly acclaimed
directors and cinematographers, ‘The
Drop’ is the epic story of a drop of
Irish rainwater that makes its way
through the distillery and which,
through care and craft, becomes Jameson
Irish Whiskey, travelling to every
corner of the globe to ultimately ‘Widen
the Circle’. As well as showcasing the
meticulous process that goes into
crafting Jameson Irish Whiskey, the
advert also spotlights the makers behind
the brand, including Master Distiller
Kevin O’Gorman and Blender Deirdre
O’Carroll.
Irish actor, writer and comedian Aisling
Bea, who featured in the last Jameson
spot
"That Spark", once again
brings her Irish wit, humour and
openness to global audiences while
portraying the light-hearted personality
that is synonymous with both Aisling and
Jameson.
As part of the shoot, Aisling spent a
day in Midleton Distillery, where
Jameson is produced, learning all about
the brand and meeting the faces behind
it. The short-form social content,
dubbed the ‘Jameson Whiskey Intern’,
offers a hilarious insight into her day
which involved learning about the
whiskey production process and
culminated in the creation of her
bespoke ‘Bumble Bea’ cocktail with
Jameson Craft Ambassador, Kieran Keane.
Speaking on her involvement, Aisling
comments: "In this gorgeous new advert
for Jameson, we see a little ‘drop’ of
Irish rain travel through the distillery
and meet all the master craftspeople who
make Jameson from start to finish. The
‘finish’ being a lovely glass of Jameson
enjoyed all over the world.
"I actually feel a little like that drop
of rain because I also got to travel
around the distillery and meet everyone
who works so hard at their craft to make
this uniquely Irish product. While my
craft is more barrel of laughs than
barrel of whiskey, I felt very much part
of the Jameson family and proud to be
so... even though I have yet to be
offered a full time job at the
distillery itself!"
Brendan Buckley, Global Marketing
Director at Irish Distillers, says:
"With this new addition to the campaign,
we wanted to highlight the
interconnectedness of our environment,
our ingredients, our craftspeople and
ultimately those who enjoy our whiskey.
Jameson is a storytelling brand from a
country of storytellers, so Aisling
continues to be the perfect partner to
bring our philosophy to life, all told,
of course, with our collective Irish
wit."
Look out for the campaign which will
roll out across global markets
throughout 2023 across TV, OOH digital
and social.
Meanwhile if you want to 'Widen Your
Circle' and share a glass of Jameson
this Christmas you will find the current
Irish Distillers whiskey portfolio
including the current Jameson whiskey
range available from specialist online
whisky retailers such asThe Whisky Exchange,
The Whisky Shop,
Hard To Find Whisky
and
Master of
Malt
Where To Buy Whisky Onlinee
Select a country for a list of
specialist Whisky shops who delivers to
you::
