Whisky Focus - Jameson Sets The Pace With 3 Million Cases Sold Worldwide

Jameson sets the pace with 3 million cases sold worldwide

Jameson further strengthened its position as the world’s leading Irish whiskey, with the announcement today of three million nine litre case sales globally. Growth in the US, Jameson’s largest export market, contributed to the brand’s milestone success, with an impressive one million cases sold.

The announcement reflects recent sales figures which show that Jameson is a consistently strong brand in the global marketplace. Despite the recent economic downturn, sales volume has increased by 9% while value grew by 12%, for year ending June 2010. While US sales grew by 24%, with 49 states in double-digit growth, key markets such as Russia (+8%), South Africa (+7%) and France (+7%) also enjoyed success.

Consumer advocacy has played a significant role in the growth of the brand, due to Jameson’s unrivalled smooth taste as a result of triple distillation and rich authentic heritage. A consistent commercial marketing strategy to build an iconic global spirit brand has reinforced consumer loyalty, with distinctive activity across many markets including two major TV campaigns, a long standing association with film and an integrated digital strategy.

Alex Ricard, CEO, Irish Distillers Pernod Ricard, commented: "We are delighted with the progress of Jameson globally. Almost 230 years since the Jameson Distillery was founded, this is a huge achievement for the brand, one I am sure John Jameson would have been proud of. As well as our increasingly valuable consumer connection, it is the passion of the people behind the Jameson brand that is one of the greatest reasons for our success. Combine this with the global reach of Pernod Ricard and you have a recipe for global success."
 

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