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New look
Jameson Distillery Bow St. Dublin is the
most visited whiskey experience in the
world.
Irish Distillers have revealed that
their new look Jameson Distillery Bow
St. Dublin is the most visited whiskey
experience in the world – with visitor
numbers topping more than 350,000 in the
first year since it reopened in March
2017 following an €11M refurbishment.
Dublin is a very popular tourist
destination for visitors from throughout
the world and I am sure when they visit
Ireland they are looking to experience
Irish culture and heritage which of
course Jameson is part of, it seems word
must have got out that the new look
whiskey experience in Dublin is worth a
visit given the 350,000 visitors it has
attracted in its first year.
Commenting on the announcement, Claire
Tolan, Managing Director Jameson Brand
Homes said: "As is evidenced by the
incredibly strong visitor figures
recorded over the past year, the
new-look Jameson brand home has fast
become the must-visit whiskey
destination in the world. In one year
alone, we have welcomed visitors from
over 70 countries; taught 32,000 whiskey
enthusiasts how to blend whiskey and
create whiskey cocktails; served over
50,000 Jameson whiskey sours; sold
25,000 personalised distillery Jameson
edition bottles and facilitated four
marriage proposals in John Jameson’s
secret office!
"Entertainment is more immersive and
interactive than ever before, and
audiences place more value on
storytelling and the quality of the
guest experience. Our redeveloped
Jameson brand home draws on technology
to complement the historic surroundings
of the iconic distillery to deliver an
unforgettable experience. Visitors are
invited to touch, smell and most
importantly, taste Jameson in the
original Bow St. Distillery building –
this has been the key to our success in
our first year. We look forward to
welcoming even more visitors to Bow St.
and the Jameson Distillery Midleton over
the next year."
So what exactly does the Jameson
Distillery Bow St. offer to attract all
those visitors, the redeveloped
Jameson brand home places storytelling
at the core of the visitor experience
bringing the 230 year history of Bow
Street to life. Five fully-hosted tours
are offered: The flagship ‘Bow St.
Experience’ tasting tour focuses on the
stories of Jameson’s rich heritage and
on-going innovations while ‘The Whiskey
Makers’ and ‘The Whiskey Shakers’
experiences provide more in-depth
whiskey and cocktail masterclasses, a
premium whiskey tasting in John
Jameson’s secret office and a visit to
Dublin’s only live Maturation Warehouse
with the opportunity to sample whiskey
straight from a cask.
In addition, it was also announced that
Jameson Distillery Bow St. received a
Themed Entertainment Association (TEA)
Thea Award for Outstanding Achievement
in the Brand Experience category at the
prestigious TEA Thea Awards ceremony in
Anaheim, California. TEA is the
international association for the makers
of compelling places and experiences.
The TEA Thea Awards were created to
bring recognition to achievement, talent
and personal excellence and is
internationally acknowledged as the
equivalent of an Academy Award in the
themed entertainment industry.
Next
time you are visiting why not drop by
the the Jameson Distillery Bow St.
Dublin but if you cant wait that long
you will find the current Jameson
whiskey range available from specialist whisky shops such as
The Whisky Exchange
and
Master of
Malt
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