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Diageo
launches Johnnie Walker Greg Norman
 Johnnie
Walker Blue Label Greg Norman is a
limited edition of only 20,000 bottles
available worldwide and is exclusive to
travel retail.
In conjunction with the global launch of
the Johnnie Walker Blue Label Blended
Scotch Whisky Greg Norman limited
edition at the TFWA Asia Pacific
Exhibition, Johnnie Walker is offering
travelers through Changi Airport the
opportunity to win an all-expense paid
trip to Gleneagles, Scotland. Only
20,000 bottles will be available
worldwide exclusive to travel retail, of
which 660 bottles will be available in
Singapore. Each of the individually
numbered bottles is beautifully crafted
in an exquisite decanter and engraved
with a personal quote and signature from
Greg Norman.
The Johnnie Walker Blue Label Greg
Norman booth will be located within the
duty free section at Changi Airport
Terminal 1 from now till end of June.
Travelers will have the opportunity to
view the limited edition bottles and
take a swing at the specially designed
golf simulator to win the grand prize of
a trip for two to Gleneagles, Scotland
for the Johnnie Walker Blue Label
Championship, where they will stay at
the prestigious Gleneagles Hotel™.
 Speaking at the TFWA Asia Pacific
Exhibition, Peter Jacobson, commercial
director of Diageo GTME commented:
"Asia’s share of global wealth is
projected to reach 20% by 2014 and
luxury demand is expected to make up a
staggering 40% by 2014. A consumer class
with considerable purchasing power is
emerging in Asia, with a growing
appetite for luxury alcohol brands. For
this reason, it made perfect sense to
launch the exclusive global Johnnie
Walker Blue Label Greg Norman limited
edition here in Singapore - one of the
world’s biggest travel hubs."
In addition to being a world
championship golfer, Greg Norman is also
known for his relentless pursuit of
excellence in business. Greg comments:
“I have enjoyed a long and fruitful
relationship with Johnnie Walker from my
early days as a golfer. I’ve always
believed in challenging myself to go
beyond success on the course and Johnnie
Walker Blue Label consumers share this
drive and ambition. In life, your
success and performance are driven from
within. Keep Walking.”
Johnnie Walker Blue Label, a whisky of
bold, complex and rare character is the
commemoration of John Walker & Sons “Old
High land Whisky” from 1867. Only 1 in
10,000 casks from the four corners of
Scotland are deemed worthy for each
blending of Johnnie Walker Blue Label -
some of these whiskies are from
distilleries which no longer exist. With
such a stringent selection process, the
blend is a truly epic achievement in
whisky crafting, with an intense
richness and soft smoke with layers of
honey and fruit and a powerful,
incredibly smooth finish.
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