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European
journalists enjoy narrow win over
American counterparts at what could be
an early predictor of this year’s Ryder
Cup result at Gleneagles.

The European team are favourites to
retain this year’s Ryder Cup if a media
event held at Gleneagles yesterday is
anything to go by.
Inside the luxurious Johnnie Walker
Experience, a short walk from the PGA
Centenary Course where the main action
will take place this weekend, a team of
European golf journalists sealed a
two-shot victory over their American
rivals at the exclusive Johnnie Walker
Mini Golf Course.
Winning captain, golf pundit and former
Ryder Cup captain, Colin Montgomerie
said: "I was impressed with the efforts
of both teams. I thought the Americans
put up a great fight but some clinical
putting saw us home on what were very
tricky conditions. Will today’s result
be an omen for who will win this
weekend? Only time will tell."
Johnnie Walker is an Official Partner of
The Ryder Cup 2014 and created the
Johnnie Walker Experience to celebrate
the return of The Ryder Cup to Scotland
after 41 years. The Johnnie Walker Mini
Golf Course consists of four holes
(three Par 2s and a Par 5) inspired by
the John Walker & Sons story.
Fans of whisky and golf who are
attending this year’s event can book a
tee-off time at the Johnnie Walker Mini
Golf Course by signing up at
johnniewalkerexp.eventbrite.com. Players
will receive score-cards and make their
way around the course, while discovering
fascinating facts about the brand’s
history, before enjoying a ‘Free Drop’
at the bar when they have completed
their round.
The Johnnie Walker Experience is an
exclusive pop-up installation where
players, media and guests can have fun
and enjoy a sample of Johnnie & Ginger as
the drama of The Ryder Cup unfolds a
short walk away.
It is part of a series of exciting
activities by Johnnie Walker including
an ambitious plan to get 25,000 people
to ‘Join the Pact’ during Ryder Cup week
by challenging them to make a commitment
to Never Drink and Drive. Johnnie Walker
Responsible Drinking Ambassador and
two-time former F1 Champion Mika
Häkkinen will lead the campaign and will
be at the event to show his support and
encourage fans to sign-up.
Commenting on the outcome of the media
event, Guy Escolme, Global Brand
Director, Johnnie Walker, said: "The
Ryder Cup is one of the greatest
occasions in the sporting calendar with
a global television audience of over 500
million, but we won’t know until Sunday
evening if what happened here has any
bearing on the final result. ‘Paul The
Octopus’ did pretty well in predicting
results at the 2010 World Cup and who is
to say events at the Johnnie Walker Mini
Golf Course won’t anticipate Sunday’s
result? We’re excited to find out."
The four holes of the Johnnie Walker
Mini Golf Course are:
The Grocery Store is inspired by the
brand’s founder, John Walker, who
operated out of a grocery store in
Kilmarnock in the 1800s, about 65 miles
from Gleneagles. He imported rare and
exotic flavours from around the world
and it is thought that he used his tea
blending skills to craft some of the
first (and finest) blended whiskies in
Scotland.
The Four Corners tells the
story of how JOHN WALKER & SONS crossed
oceans and continents to export their
whiskies from the four corners of
Scotland to the four corners of the
world.
Scotland’s Finest Exports
celebrates the fact that whisky and golf
are two of Scotland’s greatest gifts to
the world.
Keep Walking references
the Striding Man logo and the brand’s
pioneering spirit.
The Johnnie Walker Experience will be
open to guests for the duration of The
Ryder Cup 2014.
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