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Stoli Group
to present Kentucky Owl Bourbon at the
Duty Free Show of the Americas in
Orlando.
Following another year of strong growth
in the Americas Duty Free channel, Stoli
Group returns to the Duty Free Show of
the Americas at Stand 531 with an
expanded portfolio, including
small-batch Kentucky Owl Bourbon,
premium KAH Tequila, and Bayou Rum,
whose product line has already been
enthusiastically welcomed in US Duty
Free channel.
Kentucky Owl Bourbon is the latest
addition to the Stoli Group portfolio,
but its history traces back to 1879 when
it was gifted to Charles Mortimer Dedman
by his adopted father. Government agents
hauled it away in 1916 during
prohibition, but C.M.’s
great-great-grandson, Dixon, revived it
in 2008 with the help of family friends
and California winemakers, Mark and
Sherri Carter. In 2014, Kentucky
Straight Bourbon Whiskey was the Drinks
Category Winner at Garden & Gun
magazine’s “Made in the South” awards.
"We are thrilled to launch these new
products into Americas Duty Free, and to
pair them with engaging, 360-degree
airport activations," said Dayna
Dennington, Stoli Group’s Regional
Director, Duty Free North & Central
America. "Experiences are critical in
recruiting millennial consumers,
currently the most important group for
the spirits category. To successfully
introduce our products, we have to
create unique and memorable engagements,
which we’ll do through interactive,
multi-sensory activations and events."
Amidst a challenging climate, Stoli
Group delivered consistent results
across all Duty Free categories in 2016.
"With a focus on the cruise channel, we
were able to secure new menu listings,
cocktails of the day and exclusive
partnerships with our partners, which
will continue to pay dividends as we
on-board new brands," continued
Dennington. "In 2017, despite forecasted
currency fluctuations and market
stability in question, we will continue
to chart innovative and disruptive
paths. While retail remains under
pressure, we will place a high priority
on offering varied products and shopping
experiences for the discerning
international traveler."
Stoli Group is cautiously optimistic
that certain regions within Latin
America will recover from economic
challenges and the current geo-political
environment.
"Through our continued market presence
and promotional activations, we strive
to remain top of mind with consumers
during in this difficult economy. elit
Vodka and the Stoli range, including the
new Stoli Gluten Free, will maintain key
roles. Gluten Free was very well
received at its launch last year," noted
Jean-Philippe Aucher, Stoli Group’s
Global Duty Free & Travel Retail
Director. "We are looking forward to
seeing all of our existing customers in
Orlando and to welcoming potential new
clients to our booth."
Kentucky Owl Bourbon is a small batch
Bourbon which hasnt yet found its way to
the UK shores but you will find a
excellent range of Bourbon available
from specialist whisky retailers such as
Master of Malt
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