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25th March 2026 |
Laphroaig
announces the roll out of the Laphroaig
12 Year Old exclusively in global travel
retail.
 Laphroaig, renowned for producing one of
the most distinctive Scotch single
malts, has unveiled the expansion of its
Laphroaig 12 Year Old within travel
retail, rolling out across leading
international airport hubs in response
to rising consumer interest. The phased
launch begins in Paris this month,
followed by Taipei and Beijing in April,
with further expansion into Seoul,
Delhi, and Mumbai in May.
This international rollout builds on a
successful initial launch with Gebr.
Heinemann, where dedicated tasting bars
were introduced to enhance traveller
interaction. This hands-on sampling
approach effectively converted interest
into purchases, highlighting strong
demand among travelling whisky
consumers.
To support this year's expansion,
Laphroaig has developed immersive
activation spaces featuring bespoke
tasting bars. These environments invite
whisky enthusiasts to discover the brand
and experience the distinctive profile
of Laphroaig 12 Year Old firsthand. As
an added incentive, customers will
receive a branded keychain and gift bag
with each purchase.
Laphroaig 12 Year Old is aged in
specially selected American oak
ex-bourbon casks and bottled at 46% ABV
without chill filtration, preserving its
full character and aroma. Crafted to
appeal to both loyal Laphroaig fans and
curious newcomers, the expression
showcases the brand’s signature profile
with a bold balance of sweetness,
maritime notes, and smoke.
Gareth Jones, Suntory Global Spirits
general manager, GTR Europe and
Americas, comments: "Travel retail is a
vital channel for Laphroaig, allowing us
to connect with whisky enthusiasts
worldwide and when they’re open to
discovery and experimentation. Following
the 12 Year Old's hugely successful
debut last year, we believe this
remarkable new age statement will
continue to have strong appeal with
travelling consumers across
international hubs. Combining
activations with tastings is key for
loyal fans and curious newcomers to
experience Laphroaig's iconically bold,
smoky taste that makes it
unforgettable."
If you have no travel plans in the near
future you will find the current
Laphroaig domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
|
Review
|
Bottled at % ABV.
Producer's
Tasting Notes:
Nose: Z
Taste: I
Finish: L
Comment:
I
SMW Whisky Score
/100
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Where To Buy Whisky Online
|
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Select a country for a list of
specialist Whisky shops who delivers to
you:
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