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Super League
partners with Loch Lomond Group.
The rugby fans amongst can expect to be
seeing more of Loch Lomond whisky as the
Loch Lomond Group have announced that
they are the new spirit partner of the
Betfred Super League, a partnership that
will run until the end of the 2024 Super
League season.
The Loch Lomond Group sprit portfolio
includes Glen’s Vodka, one of the UK’s
leading spirit brands; Loch Lomond
Single Malt Scotch Whisky, Glen Scotia
Whisky and Ben Lomond premium craft
Scottish gin.
The brands first activation was at the
Dacia Magic Weekend earlier this month
and will be on show throughout the
end-of-season run-in of Play-Offs and
Grand Final.
Loch Lomond Group and their whisky
portfolio is no stranger to sports fans
as Loch Lomond currently partner with
several major sporting brands including
with The Open, The Women’s British Open
(golf), The United Rugby Championship
(rugby union), The Scottish Premier
Football League and Wigan Warriors.
As part of our partnership, The Loch
Lomond Group will produce a range of
limited-edition club branded products,
which will see a percentage of the
proceeds fed back into clubs as well as
the charities of their choice.
The deal also includes naming rights to
the "Spirit of Super League Award",
presented at the end of season Betfred
Super League Awards event. The award,
which is given to an individual who
epitomises the values of Super League by
going beyond their expected professional
commitments and who places a strong
emphasis on sportsmanship and community.
Previous recipients of the Spirit of
Super League award are Jamie
Jones-Buchanan, Rob Burrow and Mose
Masoe.
Super League chief commercial officer,
Rhodri Jones said: "It’s fantastic to
welcome The Loch Lomond Group to our
family of partners in the Betfred Super
League.
"Loch Lomond Group’s recent experience
of working with one of our clubs, Wigan
Warriors, has shown them how well we, as
a sport, work with partners within our
game and we look forward to developing
this relationship further over the
coming months with the launch of bespoke
club branded products.
"The presentation of the Spirit of Super
League award is always one of the most
poignant moments at the Super League
Awards and we look forward to working
with Loch Lomond Group to produce more
memorable moments over the next three
years.”
Loch Lomond Group, chief executive
officer, Colin Matthews said: “We are
truly excited to be partnering with
Super League. Much like our other sports
partnerships, this sponsorship will
centre on contributing to the true
spirit of the sport. We passionately
believe that participation and interest
in sport can make a real positive
difference to individuals, groups and
communities and so we are committed to
leveraging our new association to
support the wider rugby community."
You
will find the current Loch Lomond whisky
portfolio available from specialist
online whisky retailers such as
The Whisky Exchange,
Amazon
and
Master of Malt
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