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Loch Lomond
unveils a new look for its whisky range.
Loch Lomond Whiskies has unveiled a new
design for its packaging across its
whisky range but don't worry it will be
the same whisky you are already familiar
with in the bottle.
The refresh marks the next chapter for
the whisky distiller which can trace its
roots back to 1814 and has since grown
to become one of the most diverse, adept
and capable distilleries in Scotland.
The bold new packaging initiatives
underlines the continuing ambition of
the brand, and its parent The Loch
Lomond Group, to further grow its
already impressive sales and presence
internationally.
Loch Lomond Whiskies sees the entire
portfolio of whiskies, including its
collection of three 12 year old
expressions, its limited edition "The
Open" expressions, and its older age
single malts, all unveil a striking new
look.
In addition to the new visual designs,
Loch Lomond Whiskies has undertaken work
to update its pack copy to reinforce its
brand storytelling, showcase its
history, heritage and its strong
connection to the stunning Loch Lomond
area, and highlight its signature style
of fruit, honey and soft smoke.
The significant investment in the brand
has been delivered across all of Loch
Lomond Whiskies’ domestic, international
and Global Travel Retail ranges. The
premium aged range also benefits from an
elevated bottle style, with metalized
labels and shoulder coins and mirrored
on a crystal style with heel embossing.
Colin Matthews, CEO of The Loch Lomond
Group said: "Since the founding of our
business over 200 years ago, the
generations of people behind our brands
have been doing things differently with
great success.
"We continue to have this incredible
ambition and passion to not only produce
fabulous award-winning whiskies but to
always be imaginative and innovative in
our approach to creating exceptional
whisky, and striking and relevant
packaging has always been part of this.
"Over the past few years, we’ve seen
very significant growth in our brand
across the world, and as we look to
continue to both excite existing
consumers and engage new ones, both at
home and abroad, it is important that
our products stand out on from the rest
and clearly communicate our heritage,
history, quality, brand story and
signature style of fruit, honey and soft
smoke.
"This major refresh and investment is an
important step in our continued growth
strategy which underpins our position as
an exciting, accessible and high quality
malt brand. It also supports our
partners, and our sales and marketing
teams, across the world as we continue
to engage all consumers and build on our
quality reputation and awareness across
all markets."
As one of only four distillers in
Scotland to have its own onsite
cooperage, and using a combination of
traditional swan-neck, and its
straight-neck-stills, Loch Lomond
Whiskies has a whisky-making capability
like no other in the country. The
straight-neck stills, which are entirely
unique to The Loch Lomond Distillery,
give Master Blender Michael Henry
greater control over the distillation
process, allowing him to carefully
create the flavour profiles, providing
an overall portfolio of exceptional
single-malt whiskies which are under
scored by its signature style.
Loch Lomond Whiskies is the official
Spirit of The Open, having agreed a
prestigious five year partnership with
The R&A in 2018, which extends to this
year’s 150 Year Celebration of The Open
at St Andrews.
The transition to the new packaging will
begin to appear here in the UK from this
month , with the global roll out
following in line with distribution
schedules.
You will find the current Loch Lomond
whisky range
available from specialist online whisky retailers such
as
The Whisky Exchange,
Amazon
and
Master of Malt
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