Whisky Focus - The Macallan Announces Beneficiaries Of Artisan Apprenticeship Fund

Macallan Announce Beneficiaries Of Artisan Apprenticeship Fund


6th February 2023
The Macallan announce four UK firms who will each receive a portion of £260,000 funding to enable the recruitment and training of new apprentices.

The Macallan Distillery exterior.

The Macallan has revealed details of four recipient businesses to benefit from its recently launched Artisan Apprenticeship Fund.

Four UK firms will each receive a portion of £260,000 funding awarded by The Macallan to enable the recruitment and training of new apprentices.

Scottish businesses Alexander Manufacturing, Glasstorm and Powderhall Bronze, alongside London-based Shepherds Bookbinders, will each benefit from a share of funds to support and perpetuate key generational skills and crafts.

The Artisan Apprenticeship Fund is delivered through The Macallan Artisan Collective, a creative forum for likeminded master makers to network, exchange ideas, innovate and collaborate via live gatherings and digital events. Established in 2021, it champions and celebrates the artisans, their philosophies, knowledge and skills as well as the critical role they play in local and global economies.

In the same year, The Macallan created Artisan Apprenticeship Fund in recognition of the need to preserve and safeguard legacy crafts, trades, skills, and values to support employment for generations to come.

Proceeds for the fund have been generated primarily through the auction of The Reach 81 Years Old single malt, the oldest whisky ever released in the history of The Macallan.

A one-of-a-kind special edition of this release, crafted from a single, sherry seasoned oak cask, was sold at Sotheby’s London in October. The auction lot featured an exclusive bottle of The Macallan The Reach, encased in a display cabinet lined in red leather. This reflects the red thread that has run through the brand since it was founded almost 200 years ago, rather than the traditional cream leather which features on the original whisky release.

Elizabeth McMillan, Head of Insight & Sustainability at The Macallan, said: "At The Macallan, we thrive as a local brand with a global presence because of the remarkable communities and networks with whom we enjoy strong interdependent relationships built on shared value creation.

"The Macallan holds a deep affinity with all luxury artisans and master makers. Dedication to creativity, craftsmanship, innovation and collaboration are a key part of our brand DNA, and through The Macallan Artisan Collective and Artisan Apprenticeship Fund, we aim to establish a legacy of positive action by fostering meaningful progress for our key communities through partnerships, collaborations, and fundraising.

"Preserving and safeguarding legacy crafts, trades, skills, and values is an essential part of this, to help support employment for generations to come. We’re proud to play a part in training and guiding the next generation of artisans throughout Scotland and beyond."

The Macallan Artisan Apprenticeship Fund will enable recipient businesses to attract and recruit new apprentices into key trades, as well as providing existing artisan apprentices with the opportunity to take part in specialist training and skills development programmes.

Alexander Manufacturing a luxury garment manufacturer, based in North Lanarkshire

Alexander Manufacturing is a luxury garment manufacturer, based in North Lanarkshire which specialises in the production of handmade coats for the slow fashion and apparel industry. With funds in place, Alexander Manufacturing will create four new, full-time apprentice positions.

Tain-based contemporary glass studio Glasstorm specialises in hand-crafted bespoke works in glass and will use the funding to create one apprentice role.

Based in Musselburgh, East Lothian, fine art foundry Powderhall Bronze is seeking to onboard two apprentices, training one existing employee and one new team member, while Shepherds Bookbinders, based in London, will use proceeds from The Macallan Artisan Apprenticeship Fund to offer training to an existing employee.

For further information about The Macallan Artisan Collective and The Macallan Artisan Apprenticeship Fund, visit The Macallan Positive Society and Community Initiatives.

You find the current Macallan whisky range as well as a few rare bottling's available from specialist online whisky shops such as The Whisky Exchange, The Whisky Shop, Hard To Find Whisky and Master of Malt
 

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