|
The Macallan
single malt Scotch whisky has teamed up
with luxury British automotive
manufacturer Bentley Motors in a unique
partnership.
The Macallan single malt Scotch
whisky has teamed up with luxury British
automotive manufacturer Bentley Motors
in a unique partnership that will build
on their rich heritage to develop
distinctive collaborations and further
their vision of a more sustainable
future.
United by a dedication to mastery,
craftsmanship, creativity, and
innovation, the two world-leading brands
will share learning's from their
respective industries, while pursuing
the uncompromised excellence for which
they are renowned.
By bringing together The Macallan’s
mastery of whisky-making with Bentley
Motors’ expertise in the world of luxury
cars, the collaboration will create
immersive experiences and inspirational
products that deliver timeless luxury
balanced with a commitment to a more
progressive world.
The global brand partnership was
unveiled today at The Macallan
Estate in the Speyside region of
Scotland, alongside the launch of a new
Hybrid Bentley – the Bentley Flying Spur
Hybrid which is the next step in
Bentley’s journey to become the world’s
leading sustainable luxury mobility
company as part of its Beyond100
strategy.
 The Bentley Flying Spur Hybrid addition
to the luxury car makers Hybrid range is
the most environmentally friendly
Bentley to date but without compromise
to luxury or performance.
The new powertrain combines a 2.9-litre
V6 petrol engine with an advanced
electric motor, delivering a total of
536 bhp (544 PS) and 750 Nm (553 lb.ft)
of torque - an additional 95 bhp in
comparison to the Bentayga Hybrid.
Igor Boyadjian, Managing Director for
The Macallan, said: "The Macallan and
Bentley Motors each have a rich
heritage, and shared values of mastery,
craftsmanship, creativity and
innovation. Our collaboration presents a
remarkable opportunity to compare our
time-earned knowledge and learn from
each other. We will generate fresh and
contemporary thinking around our
consumer engagement, our exceptional
experiences, and ultimately our
products.
"A key focus of the partnership will be
our commitment to a more sustainable
future. The breath-taking natural
landscape at The Macallan Estate
provides the perfect platform for us to
embark together on this exciting and
extraordinary journey."
Bentley’s Chairman and Chief Executive,
Adrian Hallmark, said: "Transforming
Bentley into the world’s most
sustainable luxury car company is an
exciting journey, and I’m delighted to
be working with The Macallan with one
common goal – to both lead our fields as
we work towards a more sustainable
future.
"We will learn from each other in the
coming months and years to advance our
programmes together, and on the way work
on some truly extraordinary experiences,
projects and products. Our brands are
two that share the same ethos - the
passion for exceptional quality, a
respect for artisanal handcraftsmanship,
and now a drive towards genuine,
world-leading sustainability. I’m
looking forward to the adventure
together."
 Established by Alexander Reid on a
plateau above the River Spey in
north-east Scotland in 1824, The
Macallan is renowned across the globe
for its extraordinary single malt
whiskies. Nurtured by nature for almost
200 years, sustainability is a constant
guiding principle for the brand. Its
wide-reaching sustainability strategy
incorporates a range of elements
including giving back to communities;
nurturing The Macallan Estate;
progressive packaging; and partnering
with sustainable suppliers.
Key goals are achieving carbon
neutrality on The Macallan Estate by
2030, promoting responsible sourcing and
cultivating a global community of
artisans. It is also committed to having
a fully electric passenger vehicle fleet
on The Macallan Estate by 2025.
Following the partnership announcement
with Bentley Motors, the brand will take
delivery of two hybrid Bentleys this
year.
Bentley Motors was founded in London in
1919 and quickly rose to fame in the
world of motorsports, before carving out
an unmatched position as the pinnacle of
the automotive sector, able to combine
luxury and performance in a unique and
unrivalled way. The world’s most
sought-after luxury car brand, Bentley
Motors is now undergoing the biggest
transformation in its 102-year history
with the introduction of its ambitious
Bentley 100 sustainability strategy.
The partnership will initially focus on
a selection of core areas, including the
brands’ shared journey to carbon
neutrality, innovative research into the
sourcing of sustainable materials, and
teamwork on finding and sharing
sustainable, local suppliers.
It will additionally deliver a wide
range of projects over the coming years,
including jointly-developed products
from both The Macallan and Bentley,
curated customer experiences and
collaborative events.
If your pockets are deep enough the
Bentley Flying Spur Hybrid checks out
between £160,260 - £215,500 but
thankfully The Macallan offers a taste
of luxury that is a bit easier on the
pocket which you will find available
from specialist online whisky retailers
such as
The Whisky Exchange and
Master of Malt
|
