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The Macallan
Folio 6, the next instalment of the
popular Archival Series which recollects
legendary Macallan advertising
campaigns.
The Macallan Folio 6 is the latest
instalment in The Macallan's 'Archival
Series' which recollects the legendary
advertising campaigns of the 1970s,
1980s and 1990s that took The Macallan
single malt whisky to a wider audience
for the first time.
This
6th release in the extremely popular
Macallan Archival Series celebrates a
witty advert, which cleverly featured
The Macallan Chairman as a Scotsman
dancing the Highland fling over a pen
and brush, the symbols of the
advertising team of Holmes and Salaman.
 At the time, The Macallan Chairman was
Allan Shiach, who as a writer himself,
was known to suggest the occasional idea
to the brand’s creative team. Naturally,
the two admen tended to bridle a little
at these suggestions from above – but of
course when it was The Macallan Chairman
they could hardly demur.
Brows were furrowed. Misgivings were
muttered. But the admen stuck to the
creative task, and ultimately chose to
feature the Chairman himself in their
response to the gauntlet he had thrown
down. The resulting campaign remains one
of the brand’s most memorable, and to
many, the most amusing.
Polly Logan, whisky maker at The
Macallan, said: "Crafted to pay tribute
to the playful sword-dancing chairman
advert of the 1980s, Folio 6 is a
captivating single malt whisky which
truly reflects the iconic status of the
artwork it celebrates.
"Offering a fruity nose of orange and
poached pear, along with notes of
vanilla and warming cinnamon and nutmeg
spice, a lovely hint of rich milk
chocolate develops before giving way to
a long, ginger finish. With its warming
flavours, Folio 6 offers a unique way to
experience The Macallan and its
world-famous advertising campaigns of
days gone by."
Like previous releases in The Macallan
Archival Series, The Macallan Folio 6
will no doubt be sought after by whisky
connoisseurs, collectors and investors,
it will be available in
domestic markets and The Macallan's
boutiques in Dubai DXB, London Heathrow
and Taiwan Taoyuan airports from the
first quarter of 2021. It has a RRP of
£250 and comes with a booklet and a
book-shaped tin.
You will find the current Macallan
whisky range along with some
increasingly rare and hard to find
expressions available from specialist online whisky retailers such as
The Whisky Exchange,
The Whisky Shop and
Master of Malt
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