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14th April 2023 |
The Macallan
unveils the latest instalment in their
classic advertising series, The Macallan
Folio 7 which highlights a campaign from
1984, telling the quirky story of a
curious party of scientists who were
invited to the Distillery to taste The
Macallan single malt whisky for the
first time.
 The Macallan has unveiled the next
instalment in the iconic series that
celebrates the classic advertising
campaigns of the Macallan brand – Folio
7.
This seventh release in The Macallan
Archival Series highlights a campaign
from 1984, telling the quirky story of a
curious party of scientists who were
invited to the Distillery to taste The
Macallan single malt whisky for the
first time.
The animations created for the campaign
depict the scientists visiting The
Macallan Distillery and enjoying a
signature dram while discerning why
whisky ages best in sherry seasoned
casks. They are seen to be sniffing and
sipping the amber-gold nectar in awe of
their new discovery, before they depart
in a flurry to investigate further the
magic they have tasted.
First released in 2015, The Archival
Series was created to commemorate The
Macallan’s legendary print, press and
film advertising campaigns of the 1970s,
1980s and 1990s. By gathering the
stories, anecdotes, drawings and
photographs that featured as part of the
campaigns, the series of individual
releases showcases how The Macallan grew
from a remote farmstead on the River
Spey to become a world-renowned whisky
recognised for its incomparable
craftsmanship and creativity.
Art Director, David Holmes and Copy
Writer, Nick Salaman were tasked to
bring the brand’s essence to life in the
1984 advert. On hearing the account of
scientists visiting The Macallan Estate,
David and Nick, together with
illustrator Mary Hogan (Nee Roberts),
created an advert with exquisite verve,
The Boffins Baffled, now re-imagined
once more in Folio 7.
Euan Kennedy, Lead Whisky Maker, The
Macallan, said: "Crafted to pay tribute
to the magic and curiosity of The
Boffins Baffled advert of the 1980s,
Folio 7 is a captivating single malt
whisky which truly reflects the iconic
status of the artwork it celebrates.
"Offering a fruity nose of apple and
pear, raisins, milk chocolate and orange
peel then give way to vanilla and baked
fruits on the palate, leaving a long,
creamy finish with warm spices. With its
interesting flavours, Folio 7 offers a
unique way to experience The Macallan
and one of its most unforgettable
advertising campaigns from decades
past."
The Macallan Folio 7 has been bottled at
43% ABV and has a RRP of £350. The
bottle is accompanied by a special
booklet commemorating the brand’s
vintage advertising, presented in a
beautiful book-shaped tin. Folio 7 will
be available for sale from April 2023
when a ballot opens through The Macallan
Online Boutique, as well as from The
Macallan Estate Boutique and selected
global travel retail Boutiques.
You will also find the current
Macallan domestic whisky range available from specialist online whisky
shops such as
The Whisky Exchange,
The Whisky Shop,
Master of Malt
and
Hard To Find Whisky
|
The Macallan Folio 7 Review
|
Bottled at 43% ABV.
Producer's
Tasting Notes:
Nose: Dried
fruits, baked apple and pear, vanilla,
cinnamon, nutmeg, ginger, chocolate,
orange and oak.
Taste: Raisins,
fig, milk chocolate, orange peel,
vanilla, baked fruits with light spices.
Finish: Long
and creamy with dried fruit and warm
spices.
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