|
The Macallan
has unveiled a bold new look for its
iconic Whisky Collections.
The Macallan has unveiled a striking new
visual identity for its Double Cask,
Sherry Oak, and Colour
Collections—crafted by renowned designer
David Carson.
Melding The Macallan’s rich heritage and
craftsmanship with a bold,
forward-looking approach, the refreshed
designs offer a modern perspective while
honouring the brand’s time-honoured
artistry. Despite the visual
transformation, the whisky inside
remains unchanged—delivering the same
unmistakable balance, elegance, and
refinement for which The Macallan is
known.
David Carson, a long-time creative
partner of The Macallan and a leading
figure in contemporary graphic design,
drew inspiration from the intricate
interplay between sherry wine and
oak—fundamental to The Macallan’s
distinctive character. His vision for
the new Timeless Collections includes:
- Bottle
Design: Influenced by the unique
architecture of The Macallan
Distillery and its sweeping
grass-covered roof, creating a
direct connection between the
packaging and The Macallan Estate.
- Triangular
Shoulder Label: A symbolic link
between past and present
collections, referencing Spain’s
famed Sherry Triangle—home to the
sherry seasoned oak casks that
define the flavour and natural
colour of these whiskies.
- Rear Labels:
Featuring a new cask-type symbol,
highlighting the role of both
American and European oak casks in
shaping aroma and taste.
- Enhanced
Authentication: Incorporating
advanced anti-counterfeit
technology, offering greater
traceability and access to deeper
whisky insights through a unique QR
code.
Three
Collections, One Signature Essence
At the heart of each collection lies the
enduring union of sherry wine and oak,
shaping the whisky’s distinctive
character.
Double Cask Collection
A tribute to the exceptional sherry
seasoned casks that define The Macallan,
this collection blends American and
European oak casks from Jerez de la
Frontera. The result is a smooth, creamy
single malt layered with fresh fruit,
toffee, and sweetness from American oak,
balanced by soft spices and dried fruits
from European oak. With age, it reveals
richer notes of baked fruits and warming
spices—a reflection of a cask journey
that spans continents and generations.
Sherry Oak Collection
Matured exclusively in European oak
casks seasoned with sherry wine, this
collection transforms new make spirit
into rich, complex single malts. Deep
mahogany tones and layers of dried
fruit, ginger, and robust wood spice
emerge, intensifying beautifully with
age—an ode to The Macallan’s deep-rooted
heritage.
Colour Collection
Defined by American oak casks seasoned
with sherry from Jerez, this vibrant
collection showcases a natural range of
golden hues. It offers a lively
character, with notes of citrus and
vanilla that evolve into tropical fruit
nuances in older expressions. Originally
launched in 2023 under Carson’s
direction, the Colour Collection was the
first to embody his bold design
philosophy—paving the way for the
broader Timeless Collections redesign.
Jaume Ferras, Creative Director at The
Macallan, said: "The Macallan has never
stood still and never will. This
distinctive new identity offers a
multitude of visual cues to tell our
story, from the sherry seasoning to the
American and European oak casks which
contribute to the complex taste and
flavour profiles in every bottle of The
Macallan."
David Carson, celebrated graphic
designer whose artistic vision informed
the redesign, said: "Like whisky, design
is all about balance – with The
Macallan, I wanted to create a visual
identity that respects its rich history
and encapsulates its forward-thinking
spirit. Each detail, from the label
designs to the bottle’s form, is a
tribute to the mastery behind every
dram."
Availability of the expressions from
across The Macallan’s reimagined
Timeless Collections will be phased
across 2025, you will find them available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
|
