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Maker's Mark
unveil the Singapore Edition in their
travel retail exclusive Wood Finishing
Series, a limited release of 720 bottles
which are now available at Singapore
Airport.
Maker's Mark has announced the further
expansion of its Wood Finishing City
Series in global travel retail—an
exclusive collection crafted to capture
the distinct essence and flavours of the
world's most dynamic cities for whisky
enthusiasts traversing the globe.
The series debuted in 2022 with
expressions paying homage to New York
City and Sydney, followed by the
addition of the Frankfurt City Edition
in December 2023. Now, the iconic
Kentucky bourbon brand unveils the
Maker's Mark Wood Finishing Series
Singapore Edition, exclusively available
at Singapore Changi Airport Terminal 4
in collaboration with Lotte Duty Free.
This collection will further expand with
another city edition later this year.
For this latest release, Maker's Mark
collaborated with Singapore-based
tastemakers Willin Low and Aki Eguchi,
who have artfully infused the spirit
with the vibrant, tropical essence of
the city. Reflecting the diverse
cultural tapestry of Singapore, this
expression offers a spectrum of
flavours, ranging from lively to spicy,
with hints of cacao and nutmeg. Much
like the city that inspired it, this
unique whisky blend promises endless
surprises with every sip.
THE TASTEMAKERS’ VISION
Transitioning from law to the culinary
world, Willin Low has become one of
Singapore's most prominent figures. In
2009, The New York Times recognised him
as one of three chefs revolutionising
the local food scene, followed by The
Financial Times naming him one of
Singapore's finest chefs the following
year.
Aki Eguchi serves as the Bar Director at
the acclaimed Jigger and Pony,
celebrated for its inventive twists on
classic cocktails and its unparalleled
hospitality within Singapore's food and
beverage scene. Aki shared his
perspective, stating, "Drawing
inspiration from the vibrant diversity
of Singapore, our special Maker’s Mark
whiskey offers a captivating and unique
tasting experience. Crafted with a blend
of flavours reminiscent of the lush
tropical paradise, aromatic notes of
pineapple and mango create a delightful
burst of exotic fruitiness."
He elaborated, "To add depth and
complexity, we’ve carefully balanced
these tropical elements with a subtle
touch of warming spices, nutmeg, clove
and cinnamon, making each a journey
through a harmonious fusion of flavours
that celebrate the spirit of Singapore."
Willin urged enthusiasts to "savour the
exhilarating warmth of this spicy
bourbon, as bold flavours dance on your
palate, creating an unforgettable
Singapore symphony for the senses."
WOOD STAVE FINISHING
The distinctive flavour profiles of each
release in the City Series are realised
through Maker's Mark's innovative wood
stave-finishing method, which seeks to
enhance the unique qualities inherent in
Maker's Mark Bourbon. Crafting each
bespoke expression involves finishing
fully matured, cask-strength Maker's
Mark in a secondary barrel with a
customized selection of wood staves,
tailored to the vision of the
tastemakers. These barrels rest in
Maker's Mark's limestone bourbon cellar,
allowing the cask-strength bourbon to
interact with the staves, resulting in
the development of the expression's
distinctive flavour.
Bottled at 54.9% ABV, the Maker's Mark
Wood Finishing Series Singapore Edition
is limited to 720 bottles, with a
recommended retail price of S$132/US$95
for a 700ml bottle.
THE AIRPORT EXPERIENCE
The launch is complemented by an
immersive experiential space celebrating
Singapore, featuring a tasting bar,
striking brand visuals, information
about the tastemakers, knowledgeable
Maker's Mark ambassadors, and exclusive
screen-printed tote bags. This
activation is available at Singapore
Changi Airport from January 20 to
February 29.
"We have been thrilled with the
performance of the previous editions of
our Maker’s Mark Wood Finishing City
Series Editions, and are confident that
our latest Singapore Edition will
receive the same enthusiastic reaction,"
noted Beam Suntory Brand Marketing
Director Global Travel Retail Manuel
Gonzalez.
"We are proud of the strong Sense of
Place focus we have incorporated within
this limited-edition release, which
offers Singapore’s travelling consumers
the opportunity to purchase a truly
unique whiskey imbued with a
personalised emotional connection to the
location that inspired it.
"We are excited to partner with Lotte
Duty Free to showcase this latest
addition to our premium American whiskey
portfolio, which aligns perfectly with
our commitment to create innovative,
enticing products and engaging retail
experiences."
"Our collaboration with Maker’s Mark
Singapore Edition exemplifies our
commitment to offering unique and
premium experiences to travellers,"
commented Lotte Duty Free Singapore
Managing Director Jeff Jeong Soongyu.
"This partnership not only enhances
Lotte Duty Free’s whiskey portfolio, but
also celebrates the rich, vibrant
culture of Singapore, making it a
memorable addition for whisky
enthusiasts and collectors alike."
If you have no plans to travel in the
near future you can still find the
current Maker's Mark whisky range available from specialist online whisky
shops such as
The Whisky Exchange
and
Master of Malt
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