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Monkey
Shoulder offers travellers passing
through JFK the chance to enjoy the OMG
(Orange/Monkey/Ginger) and the Lazy Old
Fashioned.
If you will be lucky enough to be
passing through New York JFK Terminal 4
this summer then look out for "The
Monkey Mixer", a promotion from William
Grants Monkey Shoulder Scotch blended
malt whisky.
The Monkey Mixer which was originally
just running throughout May and June has
now extended throughout July and August,
so if you are travelling through JFK
terminal 4 look out for the bright
orange cement mixer display – running 4
evenings per week during peak hours for
departing international passengers
(notably flights to Europe) – and
coincides with the idea that Monkey
Shoulder is 100% malt whisky that’s
‘made for mixing.’
Monkey Shoulder are offering passengers
the chance to enjoy two hero serves, the
OMG (Orange/Monkey/Ginger) and the Lazy
Old Fashioned – delicious serves that
can easily be recreated at home. The
will also be handing out postcards
featuring the OMG serve and drawing in
travellers to give them a taste. The
serve is also highlighted on the large
graphic backdrop behind the tasting
area, so I would say you cant miss it.
The ‘Monkey Mixer’ promotion which is
running in partnership with DFS Group at
New York's JFK, will also be running, in
a smaller versions, at Los Angles LAX
and San Francisco SFO airports.
Says Richard Bush, Regional Marketing
Manager of William Grant & Sons:
"The activation has so far proved very
popular with travellers in all three
locations. We’ve had an overwhelmingly
positive response and I’d say that
Monkey Shoulder has definitely garnered
some new fans. It really is a testament
to the overall effectiveness of
activations – definitely a worthwhile
venture!"
"DFS is proud to partner with William
Grant & Sons on the engaging Monkey
Shoulder promotion. We look forward to
offering our travelling customers at DFS
access to this product and dynamic
experience," said Brooke Supernaw, DFS
Group Senior Vice President Spirits,
Wines, Tobacco, Food and Gifts.
If you fancy mixing up a Monkey Shoulder
OMG or Lazy Old Fashioned you will find
Monkey Shoulder available from specialist online whisky
retailers such as The Whisky Exchange
and
Master of Malt
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