Whisky Focus - Monkey Shoulder Invite Travellers To "Take Home a Monkey"

Monkey Shoulder Blended Malt Whisky invited travellers to venture into the world of malt whiskies to "Take Home a Monkey".

In the leading up to the Chinese New Year 2016, Year of the Monkey, Monkey Shoulder Blended Malt Whisky has launched a rather unique "Take Home a Monkey Today" promotion in Kuala Lumpur International Airport Two Arrivals during October.

With a cheeky theme of "How to Care for your Monkey", the quirky promotion which was a take on trading up blended whisky drinkers to premium malt whisky and looking to encourage bourbon drinkers into the malt market.

Dressed in neon-safety vests akin to "charity workers" on the streets, brand advocates initiated sampling trials of Monkey Shoulder with travellers while explaining the brand origin. Those who sampled the whisky and in support of the campaign were given campaign stickers.

With each purchase of a Monkey Shoulder bottle, travellers received a "mini-monkey", a 50ml miniature Monkey Shoulder, along with their 1L bottle packed in a take-away brown carton box with breathing holes that emulate taking a pet monkey home.

Beneath the playfulness of the brand, lies a serious whisky. Made by combining small batches of single malts from three of Speyside’s finest distilleries, (Glenfiddich, The Balvenie and Kininvie) it won the "Best Scotch Whisky Aged 20 Years and Under" in the International Spirit Challenge 2015.

Also recently identified by Drinks International as one of the best-selling whiskies in top bars in London, Singapore and USA, Monkey Shoulder, which sits in the Blended Malt Scotch Whisky category, is gaining ground rapidly in travel retail.

Commenting on the brand activity, APAC Travel Retail Director, Scott Hamilton, shared, "While consumer interest in Single Malt Whisky has picked up considerably, the Blended Malt Scotch Whisky category is growing faster as it bridges deluxe blended scotch drinkers into the world of malt whisky. We are anticipating further interest in the Monkey Shoulder brand once Chinese New Year 2016, the Year of the Monkey swings in."

The activity ran from 10th October to 31st October at Kuala Lumpur International Airport Two Arrivals.

You will find Monkey Shoulder available from specialist online retailer The Whisky Exchange, although I don't think they will send you a monkey in the post.
 

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