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 The
Naked Grouse, the latest addition to The
Famous Grouse family, will be revealed
for the first time in global travel
retail at TFWA World Exhibition in
September.
Already an award-winner in domestic
markets, this premium blended whisky
contains two of the world’s most
renowned malts, Highland Park and The
Macallan, which have been slow-matured
in sundried Spanish sweet sherry casks –
the most expensive in the world – to
give the blend unrivalled smoothness.
The Naked Grouse
has already won a Gold ‘Best in
Category’ Medal in the International
Spirits Challenge, a coveted Masters
Award in the premium blends category of
the Scotch Whisky Masters and the prize
for ‘Bottling of the Year under £35’ in
the Scottish Field Whisky Challenge
2011.
Steven Sleigh, Steven Sleigh, Area
Director Global Travel Retail, The
Edrington Group: "We are delighted to
add this extraordinary new blend from
The Famous Grouse family to our travel
retail portfolio. Travel retail is a
hotbed of innovation and The Naked
Grouse represents a significant
departure from the usual style of
blended whiskies, but one which boasts a
proud heritage. Stripped of fancy
trappings The Naked Grouse is a simple
yet chic presentation of a sherried,
ultra smooth Scotch which is a pleasure
to drink."
The Naked Grouse can be savoured neat,
on the rocks or enjoyed in simple mixed
serves or cocktails, such as The Naked
Old Fashioned, which let the flavours
shine through. Pour 50ml of The Naked
Grouse over cubed ice with two dashes of
cocktail bitters and 10ml sugar syrup,
stir for 20 seconds and garnish with
orange zest.
The Naked Grouse will be marketed in
global travel retail at RSP €30 or
equivalent.
The Famous Grouse Finest is the founding
member of the famous 115-year old
family. The blend was joined in 2008 by
The Black Grouse, a distinctive premium
blend with a smoky and smooth taste, and
by The Snow Grouse in 2009, a light
delicate blended grain whisky designed
to be served seriously chilled.
The Famous Grouse family will be
exhibited on the Maxxium stand (M53
Green Village) at TFWA World Exhibition
from 19th to 23rd September.
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