To mark World
Earth Day, today April 22, Old Pulteney
has teamed up with bottled cocktail
innovators, World of Zing, to create a
unique cocktail for a cause. 10% of
proceeds will go to Old Pulteney’s new
sustainability partner, SeaTrees, a
kelp-restoration non-profit with a
mission to help combat climate change.
Old
Pulteney, The Maritime Malt, has teamed
up with Pritesh Mody of 'World of Zing'
to create a limited-edition seaweed
cocktail in celebration of World Earth
Day.
The cocktail highlights Old Pulteney’s
collaboration with kelp restoration
non-profit, SeaTrees, launching a new
commitment to plant more than 4,000
mangrove trees globally, and restore
2,665 square-feet of kelp forest.
From today, the ‘Coastal Boulevardier’
is available for pre-order on World of
Zing with delivery across the UK. In
addition, 10% of sales will go to
SeaTrees, helping to build a more
sustainable future for our oceans and
planet.
Expert mixologist, Pritesh Mody, has
crafted this coastal take on a classic
boulevardier, inspired by Old Pulteney’s
maritime roots and the single malt’s new
Seatrees’ mission. Shaped by the sea,
Old Pulteney’s briny finish marries
beautifully with the tang of seaweed
bitters, whilst the malt’s citrusy notes
complement the fruitiness of the Port
and perfectly contrast with the
bitter-sweet Campari. Served in reusable
aluminium bottles, the 500ml bottle will
contain five serves.
The Maritime Malt is a product of its
environment, hailing from one of
Scotland’s most northerly distilleries
based in the coastal town of Wick. Old
Pulteney’s past, present and even the
taste of the whisky itself is positively
influenced by its intrinsic connection
to the sea. A shared respect for the
power of the ocean aligns Old Pulteney
with the SeaTrees project, which like
whisky making, brings together age-old
wisdom with innovation and science. The
project is set to sequester carbon,
increase biodiversity, and protect over
700 species of fish, invertebrates, and
algae.
Malcolm Waring, Distillery Manager at
Old Pulteney said: “Since the first
barrel of Old Pulteney whisky was filled
to serve its thriving coastal community
in 1826, we owe our very existence to
the sea and wear our title of ‘The
Maritime Malt’ with pride. With this
partnership, we wanted to give back to
the sea that has given so much to us.
“Tying in with our malt’s history and
connection with the sea, seaweed luckily
makes for a delicious and sustainable
cocktail ingredient and World of Zing
has brought our new cocktail to life
marvellously.”
Pritesh Mody, Founder, World of Zing,
adds: “We love working with seaweed in
cocktails and Old Pulteney’s briny notes
lend themselves beautifully to our new
Coastal Boulevardier. We’re on our own
sustainability journey too and the Old
Pulteney x SeaTrees partnership aligns
perfectly with what we’re all trying to
achieve - plus our customers get to give
something back to our oceans every
order. Win win.”
Regenerating kelp forests and planting
mangrove trees is one of the most
effective ways to suck carbon out of the
atmosphere. Mangrove forests sequester 5
times more CO2 than a tropical forest,
and the latest science shows kelp
forests can sequester even more CO2 than
mangrove forests.
The Old Pulteney and World of Zing
cocktail is priced at £25 and is
available for UK wide delivery from the
World of Zing website, if you are
interested it is worth noting that there
is only a limited number available, so
be sure to order early to avoid
disappointment.
You will find the current Old Pulteney
whisky range available
from
specialist online whisky retailers such as
The Whisky Exchange and
Master of
Malt
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