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Old Pulteney,
The Maritime Malt, announces
collaboration with SeaTrees – one of the
world’s largest and most successful kelp
restoration projects, the project will
see over 4000 mangrove trees planted
globally.
Ahead
of World Ocean Day on 8th June 2021),
Old Pulteney, The Maritime Malt, has
announced a collaboration with kelp
restoration non-profit, SeaTrees, making
a commitment to plant more than 4,000
mangrove trees globally, and restore
2,665 square-feet of kelp forest.
As one of Scotland’s most northerly
distilleries based in the coastal town
of Wick, Old Pulteney’s past, present
and taste of the whisky itself, is
positively influenced by its intrinsic
connection to the sea, which the
distillery is dedicated to protecting.
The announcement of this partnership
coincides with the on-sale dates of a
special US edition of Old Pulteney 12
Years Old Single Malt, which will see $2
from the sale of every special edition
bottle donated to the SeaTrees project,
in a partnership to the value of $60K.
A financial donation of $30K to further
the SeaTrees project will be matched
with a $30K investment in promotion for
the SeaTrees cause via a PR and digital
campaign. This will see a minimum of
4,000 mangrove trees planted,
sequestering approximately 300 tons of
CO2 over the 25-year life of the trees
(this equates to more than 100
commercial flights) and the restoration
of 2,665 square foot of kelp forest.
A shared respect for the power of the
ocean aligns Old Pulteney with the
SeaTrees project, which like whisky
making, brings together age-old wisdom
with innovation and science.
Like most Scotch whiskies, The Maritime
Malt is a product of its environment.
Old Pulteney believes there is a
collective responsibility to look after
the beautiful natural environments which
have shaped the past, present and future
of Scotland’s single malts. The project
is set to sequester carbon, increase
biodiversity and protect over 700
species of fish, invertebrates and
algae.
Malcolm Waring, Distillery Manager at
Old Pulteney said: "Since the first
barrel of Old Pulteney whisky was filled
to serve its thriving coastal community
in 1826, we owe our very existence to
the sea and wear our title of ‘The
Maritime Malt’ with pride. With this
partnership, we wanted to give back to
the sea that has given so much to us.
"We’ve been working with SeaTrees for
years, the work they do is astounding
and we’re so happy to officially partner
with them."
Kevin Whilden, Co-Founder of SeaTrees
said: "We’ve always worked in
partnership with the sea and we couldn’t
be happier to partner with The Maritime
Malt, Old Pulteney in this latest step
in their sustainability journey. We have
been so impressed by their commitment to
address climate change, not only in
their partnership with us, but through
their distillery processes too.
"Regenerating kelp forests and planting
mangrove trees is one of the most
effective ways to suck carbon out of the
atmosphere. Mangrove forests sequester 5
times more CO2 than a tropical forest,
and the latest science shows kelp
forests can sequester even more CO2 than
mangrove forests. This presents a
fantastic solution to climate change and
we’re so proud to welcome The Maritime
Malt on board!"
As well as the financial donation, Old
Pulteney has collaborated with Pritesh
Mody of World of Zing to create a
limited-edition seaweed cocktail in
celebration of World Ocean Day, with 10%
of sales being donated to SeaTrees. The
‘Costal Boulevardier’ is available to
order on World of Zing.
The partnership marks the next phase in
Old Pulteney’s sustainability journey.
The Old Pulteney distillery in Wick has
already significantly reduced its carbon
footprint by using a sustainable fuel
source. The ambitious ‘community
heating’ scheme has been running since
2012, and utilises wood chip, which is
burned in a biomass boiler, generating
steam to drive the distillery stills.
Hot water waste from the stills is then
recycled into the community’s district
heating scheme, heating 250 homes in
Wick, as well as two complexes for the
retired, and the local hospital.
You will find the current Old Pulteney
whisky range available
from
specialist online whisky retailers such as
The Whisky Exchange and
Master of
Malt
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