Whisky Focus - Rob Allanson Named New Global Ambassador For Grants Whisky

William Grant & Sons Ltd. have announced that they have appointed Rob Allanson as new global ambassador for their Grant’s Blended Scotch Whisky. You may recognise Rob from his role as editor of the Whisky Magazine over the past 8 years. Rob's appointment follows the promotion of Ludo Ducrocq to head the independent distiller’s 80-strong and fast-growing team of brand ambassadors worldwide.

Journalist, biker, photographer, cyclist and musician, Rob is a man of many achievements, but it’s his passion for whisky and his editorship of Whisky Magazine for which most of you here will know him. During his eight year tenure as editor of the Whisky Magazine, where he also made his name in competition judging panels and whisky master classes the world over. Rob will take Grant’s on tour, using his expertise and enthusiasm to ignite passion for the award-winning Scotch with whisky fans around the world.

Says Rob, "I’ve been a whisky commentator for years, but having the opportunity to take centre stage at the heart of such a famous production house is really exciting. This is no solo gig. I’m joining a great team; from cooper, to still man, to master blender and I look forward to working alongside them, tasting some great whisky and playing my part in the incredible and continuing Grant’s success story."

Grant’s Global Brand Director, Shane Hoyne commented on the latest addition to the Grant’s family, "Grant’s story has been over 100 years in the making and Rob will be a key member of the team as we together aim to win over a new generation of whisky drinkers around the world. We’re very excited to have him on board."

Grant’s occupies an enviable position amongst the world’s top three standard blended Scotch whiskies and in 2013 took the IWSC Blended Scotch Trophy for its 18 year old blend. The brand has recently launched Stand Together, a new global communications campaign to support its growth plans in developing whisky markets. A series of print ads depicting the pleasure of shared achievement has launched in key markets worldwide and full 360 roll out will follow in late 2014. Rob will join Grant’s as Global Brand Ambassador from 1st April 2014.

Grant’s award-winning range of blended Scotch whiskies, include Grant’s Family Reserve (Best Scotch Blend, World Whisky Awards 2013); Grant’s Cask Finishes, created by ‘finishing’ Grant’s in either ale or sherry casks before bottling; Grant’s 12 Year Old (ISC 2013 Gold);Grant’s 18 Year Old (2013 IWSC blended Scotch trophy winner, ISC 2013 Gold Best in Class, 2013 Scotch Whisky Master) and Grant’s 25 Year Old (2013 Scotch Whisky Masters Gold, ISC 2013 Gold).
 

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