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Smokehead Takes Gold at San Francisco
World Spirits Competition.
 Hot on the heels of a Gold Medal for its
explosive, peaty flavours from the
highly respected Beverage Testing
Institute (BTI), SMOKEHEAD, has been
honoured with another Gold Medal, this
time from the prestigious expert judging
panel at the San Francisco World Spirits
Competition.
Deemed the most influential and
respected spirits competition in the
world the SFWSC honoured Smokehead, the
powerful Islay Single Malt Scotch Whisky
from Ian Macleod Distillers, for its
innovative, edgy packaging. This great
design award perfectly compliments the
recent BTI International Review of
Spirits win, in which Smokehead was
awarded an ‘Exceptional’ rating of
91/100 for taste.
Celebrating its 10th year, the 2010
SFWSC was the biggest in its history
with 30 judges gathering in downtown San
Francisco in March to recognise
excellence in spirits. The judging
panel, comprising of spirits experts
from noted restaurants and hotels,
spirits journalists, buyers and
consultants, evaluated 1024 different
spirits from 58 countries.
Iain Weir, Marketing Director for Ian
Macleod Distillers, commented; “We are
thrilled that the style and
individuality of Smokehead’s packaging
has been recognised by such an esteemed
judging panel.
“Smokehead has enjoyed a number of
successes recently by combining high
quality and unique flavours with the
product’s standout designer packaging.
It has also proved popular with its
target market of the young, discerning
and adventurous ‘modern drinker’.”
Since launching in 2006, Smokehead Islay
Single Malt Scotch Whisky has won a
number of awards for both its
eye-catching packaging and balanced,
seaweedy flavours, including two Gold
Medals from BTI in the 2009
International Review of Spirits
Packaging Competition, the Scottish
Field Whisky Challenge Gold Medal, Wine
& Spirits Design Awards for Best Dark
Spirit and the overall Trophy for Design
of the Year.
Other products in the range include the Smokehead Extra Rare 1 litre bottle
(Travel Retail Exclusive) and the
premium 18 Years Old Smokehead Extra
Black.
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